Brigid Appiah Otoo
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Researcher
Also affiliated: Conway School of Landscape Design (2021–2022)
Unknown Researcher
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Biography and Research Information
OverviewAI-generated summary
Brigid Appiah Otoo's research investigates consumer behavior and engagement within social media environments. Her work examines the psychological drivers behind consumer interactions with brands on social media platforms, including the role of socio-psychological gratification and consumer values in fostering brand engagement. Otoo has also explored user attachment to social media, particularly among younger generations, and its implications for policy discussions. Her research extends to the user experience with emerging technologies, including a longitudinal study on the perceived privacy risks associated with artificial intelligence and their impact on the continued use of intelligent voice assistants. Additionally, her work includes an application of deep reinforcement learning to dynamic staff scheduling in service systems, demonstrated through a case study of a grocery store. Otoo has published seven papers, with an h-index of 4 and 111 citations.
Metrics
- h-index: 4
- Publications: 7
- Citations: 114
Selected Publications
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Do Perceived Privacy Risks of AI Matter? A Longitudinal Study on the Drivers of Continued Use of Intelligent Voice Assistants (2025)
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Applying Deep Reinforcement Learning to Dynamic Staff Scheduling in a Service System with Nonstationary Arrival Process; a Case Study of Grocery Store (2022)
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What keeps me engaging? A study of consumers' continuous social media brand engagement practices (2022)
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What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement (2022)
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iGen User (over) Attachment to Social Media: Reframing the Policy Intervention Conversation (2021)
Collaboration Network
Top Collaborators
- What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
- What keeps me engaging? A study of consumers' continuous social media brand engagement practices
- Do Perceived Privacy Risks of AI Matter? A Longitudinal Study on the Drivers of Continued Use of Intelligent Voice Assistants
- What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
- What keeps me engaging? A study of consumers' continuous social media brand engagement practices
- Do Perceived Privacy Risks of AI Matter? A Longitudinal Study on the Drivers of Continued Use of Intelligent Voice Assistants
- What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
- What keeps me engaging? A study of consumers' continuous social media brand engagement practices
- iGen User (over) Attachment to Social Media: Reframing the Policy Intervention Conversation
- iGen User (over) Attachment to Social Media: Reframing the Policy Intervention Conversation
- What keeps me engaging? A study of consumers' continuous social media brand engagement practices
- Applying Deep Reinforcement Learning to Dynamic Staff Scheduling in a Service System with Nonstationary Arrival Process; a Case Study of Grocery Store
- Applying Deep Reinforcement Learning to Dynamic Staff Scheduling in a Service System with Nonstationary Arrival Process; a Case Study of Grocery Store
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