Sisi Hu Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor of Advertising

University of Arkansas at Fayetteville

faculty

6 h-index 16 pubs 129 cited

Research Areas

Behavioral and Psychological Studies Health Literacy and Information Accessibility Technology Adoption and User Behaviour Media Studies and Communication Health and Medical Research Impacts Racial and Ethnic Identity Research Digital Marketing and Social Media

Links

ORCID Research Group

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OverviewAI-generated summary

Sisi Hu's research focuses on understanding and overcoming psychological and cognitive barriers to participation in health-related behaviors, particularly clinical trials. Her work investigates the impact of various communication strategies, including news framing, exemplars, and the use of social media platforms like TikTok, on audience perceptions and engagement. Hu has examined how psychological distance can mitigate reactance in prosocial health messaging and explored the influence of personal stories and scientific evidence on the evaluation of news stories. Her research also addresses specific populations, such as Black Americans and rural White men, to improve attitudes and participation in clinical trials. Additionally, she has explored the strategic use of short-form videos for recruiting individuals new to clinical trials. Her scholarship has resulted in publications in peer-reviewed journals, contributing to the fields of advertising and public health communication. Hu's metrics include an h-index of 6, with 16 total publications and 129 total citations.

Metrics

h-index: 6
Publications: 16
Citations: 129

Selected Publications

“I Respect Whatever Decision You Make!” How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment (2025) DOI
Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment (2024) DOI
“Trust Me, I’m a Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation (2024) DOI
COVID-19 vaccination communication: Effects of vaccine conspiracy beliefs and message framing among black and white participants (2024) DOI
Exploring the Strategic Use of TikTok for Clinical Trial Recruitment: How audiences’ Prior Short-Form Video Usage Influences Persuasive Effects (2024) DOI
Contested Certainty and Credibility: The Effect of Personal Stories and Scientific Evidence in User Comments on News Story Evaluation and Relevance (2023) DOI
Improving rural White men’s attitudes toward clinical trial messaging and participation: effects of framing, exemplars and trust (2022) DOI
Overcoming Black Americans’ Psychological and Cognitive Barriers to Clinical Trial Participation: Effects of News Framing and Exemplars (2022) DOI