Match tier Likely match
Presence Current · Arkansas
Last published 2024
Sources OpenAlex · ORCID
Refreshed 2026-08-08

Jasmine Parajuli

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Researcher

Southern Arkansas University

Graduate Student Researcher

1 pubs

Research Areas

OverviewAI-generated summary

Jasmine Parajuli's research focuses on marketing strategies, particularly how improvisation can facilitate change under pressure. Her work investigates the dynamic processes involved in adapting marketing approaches when faced with challenging circumstances. Parajuli's publications explore the instrumental role of improvisation in navigating and enacting transformations within marketing environments.

Metrics

  • Publications: 1

Selected Publications

  • Marketing under pressure: improvisation as an instrumental process for change (2024)
    The Journal of Marketing Theory and Practice DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

2 Collaborators 1 Institution 1 Country

Top Collaborators

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