Mainuddin Shaik Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas at Little Rock

faculty

4 h-index 12 pubs 51 cited

Research Areas

Media Studies and Communication Social Media and Politics Misinformation and Its Impacts Technology Adoption and User Behaviour Topic Modeling Health Literacy and Information Accessibility

Links

ORCID

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OverviewAI-generated summary

Mainuddin Shaik's research investigates the role of multimedia in online communication and social movements. His work examines how visual and textual content on platforms like YouTube and Instagram influences user behavior, information diffusion, and collective action. Shaik has explored the characterization of multimedia environments through multi-modal clustering of YouTube videos and analyzed geopolitical discourse on YouTube using a multi-method approach. He has also studied the adoption of multimedia, its role in social movements, and its connection to connective action theories, with case studies from South America.

Further research by Shaik includes the design of effective warning labels for health misinformation on social media and the assessment of emotions in YouTube videos using color theory. He has also investigated data collection, opportunities, and challenges related to platforms like Telegram. Shaik has a notable record of collaboration with researchers at the University of Arkansas at Little Rock, including Nitin Agarwal, Billy Spann, and Mert Can Çakmak, with whom he has co-authored multiple publications.

Metrics

  • h-index: 4
  • Publications: 12
  • Citations: 51

Selected Publications

  • Characterizing Multimedia Information Environment Through Multi-modal Clustering of YouTube Videos (2025) DOI
  • Emotion Assessment of YouTube Videos using Color Theory (2024) DOI
  • Evaluating Role of Instagram’s Multimedia in Connective Action Leveraging Diffusion of Innovation and Cognitive Mobilization Theories: Brazilian and Peruvian Social Unrest Case Studies (2023) DOI
  • Powering Blogosphere Analytics with BlogTracker: COVID-19 Case Study (2023) DOI
  • Telegram: Data Collection, Opportunities and Challenges (2021) DOI

Collaborators

Researchers in the database who share publications

Nitin Agarwal University of Arkansas at Little Rock 5 shared publications Billy Spann University of Arkansas at Little Rock 3 shared publications Mert Can Çakmak University of Arkansas at Little Rock 3 shared publications Tuja Khaund University of Arkansas at Little Rock 1 shared publication Abiola Akinnubi University of Arkansas at Little Rock 1 shared publication Oluwaseyi Adeliyi University of Arkansas at Little Rock 1 shared publication

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