Sisi Hu Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor of Advertising

University of Arkansas

Last publication 2026 Last refreshed 2026-05-16

faculty

7 h-index 18 pubs 141 cited

Research Areas

Links

ORCID Research Group

OverviewAI-generated summary

Sisi Hu's research focuses on understanding and improving communication strategies related to health behaviors and medical research participation. Her work investigates how different message frames, the use of exemplars, and the source of information influence audience perceptions and actions. Hu has explored barriers to clinical trial participation among specific populations, including Black Americans and rural White men, examining how psychological distance and trust in information sources affect engagement.

Her recent publications investigate the effectiveness of short-form videos, such as those on TikTok, for recruiting individuals to clinical trials, particularly newcomers to such research. Hu also examines how personal stories and scientific evidence interact in online comment sections to shape news story evaluations. Her scholarship aims to develop more effective and inclusive communication approaches for health-related initiatives.

Metrics

h-index: 7
Publications: 18
Citations: 141

Selected Publications

Authentically Imperfect: Pertinacious Images as a Strategic Approach of Stronger Mental Health Support AI Chatbots Adoption and Engagement (2026)

DOI OpenAlex
“I Respect Whatever Decision You Make!” How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment (2025)

1 citation DOI OpenAlex
Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment (2024)

3 citations DOI OpenAlex
“Trust Me, I’m a Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation (2024)

6 citations DOI OpenAlex
COVID-19 vaccination communication: Effects of vaccine conspiracy beliefs and message framing among black and white participants (2024)

2 citations DOI OpenAlex
Exploring the Strategic Use of TikTok for Clinical Trial Recruitment: How audiences’ Prior Short-Form Video Usage Influences Persuasive Effects (2024)

6 citations DOI OpenAlex
Contested Certainty and Credibility: The Effect of Personal Stories and Scientific Evidence in User Comments on News Story Evaluation and Relevance (2023)

7 citations DOI OpenAlex
Improving rural White men’s attitudes toward clinical trial messaging and participation: effects of framing, exemplars and trust (2022)

4 citations DOI OpenAlex
Overcoming Black Americans’ Psychological and Cognitive Barriers to Clinical Trial Participation: Effects of News Framing and Exemplars (2022)

11 citations DOI OpenAlex