Sisi Hu

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor of Advertising

University of Arkansas

Also affiliated: Iowa State University (2016); Craig Newmark Graduate School of Journalism at the City University of New York (2021); University of Missouri (2019–2022)

Faculty Researcher

7 h-index 18 pubs 155 cited

Research Areas

Biomedical Subjects

Links

ORCID Research Group

OverviewAI-generated summary

Sisi Hu's research investigates how communication strategies influence health-related behaviors, with a particular focus on clinical trial participation. Her work examines the impact of message framing, the use of exemplars, and the role of trust in encouraging individuals from diverse demographic groups, including Black Americans and rural White men, to engage with clinical research. Hu has explored the effectiveness of different communication channels, such as news framing and social media platforms like TikTok, in overcoming psychological and cognitive barriers to participation.

Her scholarship also addresses the development of effective health communication for specific populations, including pediatric firearm safety messages and strategies to mitigate reactance in prosocial health behaviors. Hu's research contributes to understanding how personal stories and scientific evidence are evaluated by audiences in online news environments. Her work has resulted in 18 publications and garnered over 145 citations, with an h-index of 7.

Metrics

h-index: 7
Publications: 18
Citations: 155

Selected Publications

Authentically Imperfect: Pertinacious Images as a Strategic Approach of Stronger Mental Health Support AI Chatbots Adoption and Engagement (2026)

Journal of Broadcasting & Electronic Media DOI OpenAlex
Predicting Steroid Concern through TikTok Use and Self-Esteem (2025)

Journal of the Arkansas Academy of Science OpenAlex
“I Respect Whatever Decision You Make!” How Autonomy Support and Exemplars in Short-Form Videos Influence Clinical Trial Recruitment (2025)

Health Communication 1 citation DOI OpenAlex
Using Short-Form Videos to Get Clinical Trial Newcomers to Sign Up: Message-Testing Experiment (2024)

Journal of Medical Internet Research 4 citations DOI OpenAlex
“Trust Me, I’m a Doctor.” How TikTok Videos from Different Sources Influence Clinical Trial Participation (2024)

Health Communication 6 citations DOI OpenAlex
COVID-19 vaccination communication: Effects of vaccine conspiracy beliefs and message framing among black and white participants (2024)

Vaccine 3 citations DOI OpenAlex
Exploring the Strategic Use of TikTok for Clinical Trial Recruitment: How audiences’ Prior Short-Form Video Usage Influences Persuasive Effects (2024)

Journal of Health Communication 10 citations DOI OpenAlex
Contested Certainty and Credibility: The Effect of Personal Stories and Scientific Evidence in User Comments on News Story Evaluation and Relevance (2023)

Science Communication 8 citations DOI OpenAlex
Improving rural White men’s attitudes toward clinical trial messaging and participation: effects of framing, exemplars and trust (2022)

Health Education Research 4 citations DOI OpenAlex
Overcoming Black Americans’ Psychological and Cognitive Barriers to Clinical Trial Participation: Effects of News Framing and Exemplars (2022)

Health Communication 11 citations DOI OpenAlex