Jackson Carter
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Assistant Professor of Communications
Also affiliated: Oregon State University (2016); University of South Carolina (2020–2022); University of Utah (2021–2024); The Herbert Wertheim UF Scripps Institute for Biomedical Innovation & Technology (2024–2026)
Research Areas
Biomedical Subjects
Links
Biography and Research Information
OverviewAI-generated summary
Jackson Carter's research investigates the intersection of communication, consumer behavior, and corporate social responsibility. His work examines how consumers perceive and respond to corporate social advocacy, particularly in relation to celebrity endorsements and brand congruence. Carter has explored the influence of mood and arousal on consumer evaluations of online advertisements and the impact of celebrity endorsements and financial incentives on attitudes and intentions within online sports betting advertising.
Beyond consumer-focused studies, Carter has also contributed to research on social responsibility practices within hospital settings in the United States. His earlier work includes investigations into human gaze patterns during grasping tasks and human-planned robotic grasp ranges. More recently, Carter's research has touched upon cellular mechanisms, including activity-regulated circSamm50's modulation of mitochondrial dynamics and spine structural plasticity.
Metrics
- h-index: 4
- Publications: 13
- Citations: 72
Positions
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Assistant Professor of Communications 2020–presentOuachita Baptist University Rogers Department of Communications ORCID
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Graduate Assistant 2018–2020University of South Carolina Journalism and Mass Communication ORCID
Selected Publications
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Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions? (2026)
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Examining the determinants of consumer support for corporate social advocacy (2023)
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When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence (2022)
Collaboration Network
Top Collaborators
- When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence
- Examining the determinants of consumer support for corporate social advocacy
- Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
- When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence
- Examining the determinants of consumer support for corporate social advocacy
- Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
- Examining the determinants of consumer support for corporate social advocacy
- Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
- When Corporate Social Advocacy Meets Controversial Celebrity: The Role of Consumer–Brand Congruence and Consumer-Celebrity Congruence
- Examining the determinants of consumer support for corporate social advocacy
- Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
- Star Power and Prizes: How Do Celebrity Endorsements and Financial Inducements in Online Sports Betting Advertising Affect Brand Attitudes and Betting Intentions?
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