Leigh Southward

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Researcher

University of Arkansas

Unknown Researcher

1 h-index 9 pubs 12 cited

Research Areas

Links

Research Group

OverviewAI-generated summary

Leigh Southward's research investigates consumer behavior, particularly concerning perceptions of product quality. Their work examines how factors such as price and brand influence consumer evaluations, as demonstrated in their 2022 publication on ladies' swimwear. Southward has a publication record of nine works, with 12 citations, and an h-index of 1. They collaborate with fellow University of Arkansas at Fayetteville researchers Lance M. Cheramie, Laurie M. Apple, and Jennifer Avila, with whom they have co-authored one publication each. Southward's recent activity indicates continued engagement in research.

Metrics

h-index: 1
Publications: 9
Citations: 12

Selected Publications

Consumers' Perception of Quality for Ladies' Swimwear Based on Price and Brand (2022)

Discovery The Student Journal of Dale Bumpers College of Agricultural Food and Life Sciences DOI OpenAlex
Pre-conference Workshop: Writing the TAPAC Self-Study Report (2020)

DOI OpenAlex
2019 ITAA Pre-Conference Workshop: Understanding the Requirements and Expectations for Preparing the Self-Study Report for TAPAC Accreditation Review (2019)

DOI OpenAlex
Do Clothes Really Make the Man or Woman? (2017)

DOI OpenAlex
A Preliminary Analysis of an Interactive Teaching Platform (2016)

DOI OpenAlex