Freddie J. Jennings
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Researcher
Also affiliated: Atkins (United States) (2018); Freddie Mac (United States) (2018); University of Missouri System (2017); University of Missouri (2016–2019)
Faculty Researcher
Research Areas
Biomedical Subjects
Links
Biography and Research Information
OverviewAI-generated summary
Freddie J. Jennings' research investigates the influence of communication strategies on public opinion and behavior, with a particular focus on health communication and political messaging. His work examines how different approaches, such as narrative versus factual appeals, can shape attitudes and intentions regarding public health issues like vaccine advocacy. Jennings has also explored the role of social identity and partisan cues in shaping evaluations of political campaign materials and the impact of celebrity endorsements on the dissemination of conspiracy theories via social media.
His research often employs experimental methods to understand cognitive processes and decision-making. Collaborating with colleagues at the University of Arkansas at Fayetteville, Jennings has contributed to a body of work that includes studies on environmental messaging, presidential debate learning, and consumer behavior. With an h-index of 14 and over 600 citations from 40 publications, his scholarship addresses critical aspects of media influence and public engagement.
Metrics
- h-index: 14
- Publications: 42
- Citations: 610
Selected Publications
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Partisan Social Identity in the 2024 Presidential Election: Motivated Elaboration on the Criminal Convictions of Donald Trump and Hunter Biden (2026)
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Fostering response efficacy: The democratic implications of virtual reality (2026)
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Issue and Image Learning in Debates: Evidence from the Two Televised Presidential Debates in 2024 (2026)
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Political knowledge is political power: gendered political elaboration and inequitable debate learning outcomes (2026)
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Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing (2025)
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The Depolarizing Effect of AI Chatbots: Effects of Interactive News on Belief Perseverance and Information Seeking (2025)
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Partisan Cues, Anger, and Attitude Formation: Experiments on Partisan Motivated Reasoning (2025)
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Testing Partisan Elaborative Responses to Political Campaign Image Repair Strategies (2024)
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Narrative or Facts: Two Paths to Vaccine Advocacy (2024)
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From Fringe to Mainstream: How Celebrity Endorsement on Social Media Contributes to the Spread of Conspiracy Theories (2024)
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Visual overload: The influence of broadcast social media visuals on televised debate viewing outcomes (2023)
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Intergroup Bias in Political Decision Making (2023)
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Enhancing Visual Learning with Keyword Captioned Video (2022)
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Delineating Antecedents and Outcomes of Information Seeking Upon Exposure to an Environmental Video Opposing Single-Use Plastics (2022)
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Presidential debate learning as a gateway to opinion articulation, communication intentions, and information seeking (2021)
Collaboration Network
Top Collaborators
- Presidential debate learning as a gateway to opinion articulation, communication intentions, and information seeking
- Visual overload: The influence of broadcast social media visuals on televised debate viewing outcomes
- Testing Partisan Elaborative Responses to Political Campaign Image Repair Strategies
- Presidential debate learning as a gateway to opinion articulation, communication intentions, and information seeking
- Closing the Knowledge Gap: How Issue Priming Before Presidential Debate Viewing Encourages Learning and Opinion Articulation
- Delineating Antecedents and Outcomes of Information Seeking Upon Exposure to an Environmental Video Opposing Single-Use Plastics
- Presidential debate learning as a gateway to opinion articulation, communication intentions, and information seeking
- Delineating Antecedents and Outcomes of Information Seeking Upon Exposure to an Environmental Video Opposing Single-Use Plastics
- From Fringe to Mainstream: How Celebrity Endorsement on Social Media Contributes to the Spread of Conspiracy Theories
- Closing the Knowledge Gap: How Issue Priming Before Presidential Debate Viewing Encourages Learning and Opinion Articulation
- Closing the Knowledge Gap: How Issue Priming Before Presidential Debate Viewing Encourages Learning and Opinion Articulation
- Delineating Antecedents and Outcomes of Information Seeking Upon Exposure to an Environmental Video Opposing Single-Use Plastics
- Enhancing Visual Learning with Keyword Captioned Video
- From Fringe to Mainstream: How Celebrity Endorsement on Social Media Contributes to the Spread of Conspiracy Theories
- From Fringe to Mainstream: How Celebrity Endorsement on Social Media Contributes to the Spread of Conspiracy Theories
- From Fringe to Mainstream: How Celebrity Endorsement on Social Media Contributes to the Spread of Conspiracy Theories
- Visual overload: The influence of broadcast social media visuals on televised debate viewing outcomes
- Visual overload: The influence of broadcast social media visuals on televised debate viewing outcomes
- Visual overload: The influence of broadcast social media visuals on televised debate viewing outcomes
- Visual overload: The influence of broadcast social media visuals on televised debate viewing outcomes
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