Minwoo Lee
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Associate Professor
Also affiliated: University of North Carolina at Charlotte (2019–2022); Texas Tech University (2010); University of Seoul (2016); Siemens (Germany) (2021); Seoul National University (2023); Soongsil University (2022–2023); Kangwon National University (2013); Korea University (2010–2025); National Training Service (2003); Purdue University West Lafayette (2025); Samsung (South Korea) (2015); University of Massachusetts Amherst (2010–2017); Kyung Hee University (2025); Global College (2025); NHN (South Korea) (2017); University of Houston (2018–2025); Yeungnam University (2017); Myongji University (2007); Colorado State University (2011–2017); Western Kentucky University (1997–2022)
Research Areas
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Biography and Research Information
OverviewAI-generated summary
Minwoo Lee's research focuses on the application of artificial intelligence (AI) and emerging technologies within the hospitality and tourism sectors. His work investigates how generative AI can reshape academic research and higher education in these fields, exploring its potential to unlock new avenues for study and practice. Lee has also examined the implications of AI for big data analytics in hospitality, including the development of predictive models for restaurant review helpfulness to aid customer decision-making.
His publications address critical areas such as the role of generative AI in the hospitality and tourism industry, proposing frameworks for future research. Lee has also contributed to understanding user behavior and decision-making, with studies on factors influencing restaurant satisfaction and reviews. Additionally, his research delves into the technical aspects of AI, including approaches to few-shot learning and rethinking data heterogeneity in federated learning.
With a substantial publication record, Lee has achieved an h-index of 29 and accumulated over 3,400 citations across his 190 publications, indicating a significant scholarly impact. His recent work actively engages with contemporary advancements in AI and their practical applications.
Metrics
- h-index: 29
- Publications: 190
- Citations: 3,490
Positions
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Associate Professor 2023–presentUniversity of Houston Conrad N. Hilton College of Global Hospitality Leadership ORCID
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Associate Professor publications 2025Arkansas Tech University ORCID
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Visiting Professor 2026Massachusetts Institute of Technology Sloan School of Management ORCID
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Assistant Professor 2017–2023University of Houston Conrad N. Hilton College of Hotel and Restaurant Management ORCID
Selected Publications
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Is digitalization critical for hospitality firm performance? Longitudinal analysis of CEO’s digital business strategy (2025)
Collaboration Network
Top Collaborators
- Is digitalization critical for hospitality firm performance? Longitudinal analysis of CEO’s digital business strategy
- Is digitalization critical for hospitality firm performance? Longitudinal analysis of CEO’s digital business strategy
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