Srividya Karuturi
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Researcher
Graduate Student Researcher
Research Areas
Biography and Research Information
OverviewAI-generated summary
Srividya Karuturi's research investigates the evolving landscape of influencer marketing, particularly focusing on college athletes and the implications of name, image, and likeness (NIL) policies. Her work examines how these individuals leverage their public presence as "human brands" and explores the social impact of their influence. Karuturi's recent publications, "Examining the Effectiveness of College Athlete Influencers: A Social Impact Theory Perspective" and "The human brands of name, image and likeness (NIL) influencers: A content analysis," both published in 2025, delve into these themes. Her scholarship metrics include an h-index of 1, with a total of 2 publications and 1 citation.
Metrics
- h-index: 1
- Publications: 2
- Citations: 2
Selected Publications
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Examining the Effectiveness of College Athlete Influencers: A Social Impact Theory Perspective (2025)
Collaboration Network
Top Collaborators
- Examining the Effectiveness of College Athlete Influencers: A Social Impact Theory Perspective
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