Research Areas
Biography and Research Information
OverviewAI-generated summary
Jesse Core's research investigates the impact of strategic shelf space allocation on store performance, specifically focusing on emerging and smaller brands. Their work, published in 2025 and 2026, explores how reallocating shelf space can lead to positive outcomes, suggesting that even when shelf space appears to be reduced for established categories, the overall market "pie" can grow. This research implies a dynamic approach to retail strategy, where optimizing brand visibility and accessibility for newer or smaller brands can yield significant benefits for the store.
Metrics
- Publications: 1
Selected Publications
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1 – 1 > 0: Growing the Pie by Reallocating Shelf Space to Small Brands (2025)
Collaboration Network
Top Collaborators
- 1 – 1 > 0: Growing the Pie by Reallocating Shelf Space to Small Brands
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