Grace Goshert
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Researcher
Graduate Student Researcher
Research Areas
Biography and Research Information
OverviewAI-generated summary
Grace Goshert's research focuses on the strategic application of transmedia storytelling to transform legacy brands into cultural moments. Her work examines how narrative strategies across multiple platforms can create engaging audience experiences and foster brand relevance in contemporary markets. This approach highlights the evolving landscape of brand communication and consumer engagement.
Metrics
- Publications: 1
Selected Publications
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Transforming Legacy Brands Into Cultural Moments: The Power of Transmedia Storytelling (2026)Journal of the Arkansas Academy of Science OpenAlex
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