Lauren Bouvier Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas at Fayetteville

grad_student

1 h-index 2 pubs 6 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Media Studies and Communication Technology Adoption and User Behaviour

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Research Group

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OverviewAI-generated summary

Lauren Bouvier's research investigates the impact of virtual influencers on consumer behavior, specifically focusing on purchase intentions among millennial and Gen Z female consumers. Her work compares the influence of these virtual entities across different market segments, contrasting fast fashion with luxury fashion brands. Bouvier's scholarship also examines the role of virtual influencers' credibility and self-congruity in shaping consumer perceptions of fashion brands and their subsequent purchase intentions. Her academic contributions include two publications, and she has a h-index of 1 with a total of 6 citations. She has collaborated with Eunjoo Cho at the University of Arkansas at Fayetteville on these shared publications.

Metrics

  • h-index: 1
  • Publications: 2
  • Citations: 6

Selected Publications

  • The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention (2025) DOI

Collaborators

Researchers in the database who share publications

Eunjoo Cho University of Arkansas at Fayetteville 2 shared publications

Similar Researchers

Based on overlapping research topics

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athleen R. Smith University of Arkansas at Fayetteville
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