Lauren Bouvier Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas
Last publication 2025 Last refreshed 2026-05-16

grad_student

1 h-index 2 pubs 7 cited

Research Areas

Links

Research Group

OverviewAI-generated summary

Lauren Bouvier's research investigates the influence of virtual social media influencers on consumer behavior, specifically focusing on purchase intentions among Millennial and Gen Z female consumers. Her work compares the impact of these virtual influencers across different market segments, such as fast fashion versus luxury fashion brands. Bouvier has co-authored publications with Eunjoo Cho from the University of Arkansas at Fayetteville. Her scholarly output includes two publications with a total of six citations and an h-index of 1. Bouvier remains an active researcher, with her most recent publication dating to 2025.

Metrics

  • h-index: 1
  • Publications: 2
  • Citations: 7

Selected Publications

  • The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention (2025)
    1 citation DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

2 Collaborators 2 Institutions 1 Country

Top Collaborators

View profile →

Similar Researchers

Based on overlapping research topics

David A. Gilliam University of Arkansas at Little Rock
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Digital Marketing and Social Media
Strong match 3 shared topics
Laura Karime Salomón Herrera University of Arkansas at Fayetteville
Media Studies and Communication Digital Marketing and Social Media Technology Adoption and User Behaviour
Strong match 3 shared topics
athleen R. Smith University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Technology Adoption and User Behaviour
Good match 3 shared topics
Javad Mousavi University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Technology Adoption and User Behaviour
Good match 3 shared topics
Murphy Aycock University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Technology Adoption and User Behaviour
Good match 3 shared topics
Benjamin Garner University of Central Arkansas
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Digital Marketing and Social Media
Good match 3 shared topics