Match tier Likely match
Presence Current · Arkansas
Last published 2026
Sources OpenAlex · ORCID
Refreshed 2026-10-05

Lucas P Jones

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University of Arkansas
1 pubs

Research Areas

OverviewAI-generated summary

Lucas P Jones researches the application of machine learning frameworks to brand equity preservation within the consumer packaged goods industry. His work focuses on developing computational models to address challenges such as the promotion trap, aiming to enhance brand sustainability in dynamic market environments. Jones's research contributes to understanding how advanced analytical techniques can inform marketing strategies.

Metrics

  • Publications: 1

Selected Publications

  • Escaping the Promotion Trap: A Machine Learning Framework for Brand Equity Preservation in Beverage CPG (2026)
    Journal of the Arkansas Academy of Science OpenAlex

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