Jihoon Jhang Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor

University of Central Arkansas

Last publication 2025 Last refreshed 2026-05-16

faculty

15 h-index 28 pubs 661 cited

Research Areas

Links

ORCID Research Group

OverviewAI-generated summary

Jihoon Jhang's research examines consumer decision-making, particularly in the context of travel and the impact of external factors like crises and technology. His work investigates how factors such as the preference for utilitarian or hedonic value, childhood socioeconomic status, and sensation-seeking influence choices during challenging periods, such as a pandemic. Jhang has also studied the effects of the COVID-19 threat on consumer preferences for quality versus price, and how infectious disease threats influence pattern-seeking in sequential choices.

Further research explores the impact of generative AI, such as ChatGPT, on decision-making by providing inaccurate information. He also analyzes how presenting more options can decrease the compromise effect in travel decisions and investigates the influence of price precision, reductions, and lay rationalism on the perception of deal attractiveness and purchase intention. Jhang's work also includes an examination of consumer preferences for the visual presentation of non-fungible tokens (NFTs) for luxury products, focusing on the role of perceived authenticity.

Metrics

h-index: 15
Publications: 28
Citations: 661

Selected Publications

The sold-out effect: How product unavailability and price precision shape consumer choice in hospitality and tourism (2026)

DOI OpenAlex
Rethinking language fluency: The role of mindset and authenticity in how poor communication enhances service evaluations in hospitality settings (2026)

DOI OpenAlex
When size doesn’t matter: The impact of unexpected surcharges on consumer reactions (2026)

DOI OpenAlex
More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level (2025)

3 citations DOI OpenAlex
AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-Likeness (2025)

18 citations DOI OpenAlex
Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity (2024)

21 citations DOI OpenAlex
Genuine CSR motive and organizational attractiveness: The effects of a Company's inconsistent CSR behaviors on moral jobseekers (2024)

4 citations DOI OpenAlex
Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy (2024)

8 citations DOI OpenAlex
When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making (2023)

146 citations DOI OpenAlex
Experimental design studies in hospitality and tourism research: constructive recommendations (2023)

27 citations DOI OpenAlex
Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays (2023)

10 citations DOI OpenAlex
Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking (2023)

37 citations DOI OpenAlex
The Effect of CAPTCHA Exposure on Traveler's Online Behaviors (2022)

1 citation DOI OpenAlex
An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues (2022)

15 citations DOI OpenAlex
The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice (2022)

25 citations DOI OpenAlex