Match tier
Confirmed
Presence
Current · Arkansas
Last published
2025
Sources
OpenAlex · ORCID
Refreshed
2026-08-15
J
Jihoon Jhang
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Assistant Professor
Also affiliated: Oklahoma State University (2019–2021); University of Colorado Boulder (2011); Oklahoma State University Oklahoma City (2014); Conway School of Landscape Design (2021–2024); Hanyang University (2019)
Faculty Researcher
15 h-index
28 pubs
709 cited
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
Jihoon Jhang's research investigates consumer decision-making and behavior, particularly in the context of travel and the impact of crises and emerging technologies. His work examines how factors such as price presentation, the availability of options, and perceived value influence purchasing intentions and choices. Jhang has explored the effects of pandemic threats on preferences for utilitarian or hedonic value, considering the moderating roles of childhood socioeconomic status and sensation-seeking.
His recent publications also address the influence of generative artificial intelligence, such as ChatGPT, on decision-making when presented with inaccurate information. Jhang has also studied consumer perceptions of non-fungible tokens (NFTs) for luxury products, focusing on the role of perceived authenticity. His scholarship metrics include an h-index of 15 and a total of 676 citations across 28 publications.
Metrics
- h-index: 15
- Publications: 28
- Citations: 709
Selected Publications
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Free effect in bundled offering: The positive emotional effect of free offers and the moderator role of framing effect (2026)
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The sold-out effect: How product unavailability and price precision shape consumer choice in hospitality and tourism (2026)
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Rethinking language fluency: The role of mindset and authenticity in how poor communication enhances service evaluations in hospitality settings (2026)
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When size doesn’t matter: The impact of unexpected surcharges on consumer reactions (2026)
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More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level (2025)
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AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-Likeness (2025)
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Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity (2024)
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Genuine CSR motive and organizational attractiveness: The effects of a Company's inconsistent CSR behaviors on moral jobseekers (2024)
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Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy (2024)
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When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making (2023)
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Experimental design studies in hospitality and tourism research: constructive recommendations (2023)
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Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays (2023)
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Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking (2023)
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The Effect of CAPTCHA Exposure on Traveler's Online Behaviors (2022)
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An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues (2022)
Collaboration Network
Top Collaborators
Jungkeun Kim
Texas A&M University (US)
15 shared publications
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking
- Experimental design studies in hospitality and tourism research: constructive recommendations
- How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions
Showing 5 of 15 shared publications
Seongseop Kim
University of Central Florida (US)
6 shared publications
- Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking
- Experimental design studies in hospitality and tourism research: constructive recommendations
- How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions
- The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice
- Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays
Showing 5 of 6 shared publications
Jeong Hyun Kim
University of Central Florida (US)
5 shared publications
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level
- More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level
- More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level
Jooyoung Park
University Town of Shenzhen (CN)
4 shared publications
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices
- Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity
- The impact of childhood environments on the sunk‐cost fallacy
Jaehoon Lee
4 shared publications
- The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices
- The impact of childhood environments on the sunk‐cost fallacy
- The impact of infectious disease cues on visual pattern-seeking
- When size doesn’t matter: The impact of unexpected surcharges on consumer reactions
Sangyoung Song
Korea University (KR)
4 shared publications
- An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues
- Overhead aversion and facial expressions in crowdfunding
- Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy
- Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy
Daniel Chaein Lee
Queen Mary University of London (GB)
4 shared publications
- AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-Likeness
- Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity
- The impact of childhood environments on the sunk‐cost fallacy
- When size doesn’t matter: The impact of unexpected surcharges on consumer reactions
Jacob C. Lee
Florida International University (US)
2 shared publications
- The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices
- The impact of infectious disease cues on visual pattern-seeking
Jenny Jeongeun Yoo
Hanyang University (KR)
2 shared publications
- An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues
- Overhead aversion and facial expressions in crowdfunding
Hyun S. Shin
Korea University (KR)
2 shared publications
- An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues
- Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy
Changju Kim
Ritsumeikan University (JP)
2 shared publications
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity
Kihyon Kim
Korea University (KR)
2 shared publications
- Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy
- Genuine CSR motive and organizational attractiveness: The effects of a Company's inconsistent CSR behaviors on moral jobseekers
Areum Cho
University of Central Florida (US)
2 shared publications
- Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity
- More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level
Jungkeun Kim
University of Central Florida (US)
2 shared publications
- When size doesn’t matter: The impact of unexpected surcharges on consumer reactions
- The sold-out effect: How product unavailability and price precision shape consumer choice in hospitality and tourism
In‐Jo Park
Henan University (CN)
1 shared publication
- How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions
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