Jihoon Jhang Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor

University of Central Arkansas

faculty

13 h-index 28 pubs 609 cited

Research Areas

Decision-Making and Behavioral Economics Consumer Behavior in Brand Consumption and Identification SARS-CoV-2 and COVID-19 Research Technology Adoption and User Behaviour Misinformation and Its Impacts Media Studies and Communication Experimental Behavioral Economics Studies

Links

ORCID Research Group

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OverviewAI-generated summary

Jihoon Jhang's research investigates consumer decision-making, particularly in the context of travel and luxury goods. His work examines how various factors, such as the presentation of options, perceived value, and external threats like pandemics, influence consumer preferences and purchase intentions. He has studied the compromise effect in travel decisions and the impact of price information on deal attractiveness. Jhang also explores how generative AI, such as ChatGPT, affects decision-making when providing inaccurate information and investigates consumer perceptions of non-fungible tokens (NFTs) for luxury products, considering the role of authenticity.

His research also delves into the psychological impacts of health crises, including how the threat of infectious diseases shapes consumer choices and preferences for different quality or price points. Additionally, he has examined the effects of childhood socioeconomic status and sensation-seeking on preferences during crises. Jhang's scholarly contributions are reflected in his h-index of 13 and over 600 citations.

Metrics

  • h-index: 13
  • Publications: 28
  • Citations: 609

Selected Publications

  • AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-Likeness (2025) DOI
  • Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity (2024) DOI
  • Genuine CSR motive and organizational attractiveness: The effects of a Company's inconsistent CSR behaviors on moral jobseekers (2024) DOI
  • Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy (2024) DOI
  • When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making (2023) DOI
  • Experimental design studies in hospitality and tourism research: constructive recommendations (2023) DOI
  • Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays (2023) DOI
  • Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking (2023) DOI
  • The Effect of CAPTCHA Exposure on Traveler's Online Behaviors (2022) DOI
  • An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues (2022) DOI
  • The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice (2022) DOI
  • The impact of childhood environments on the sunk‐cost fallacy (2022) DOI
  • Overhead aversion and facial expressions in crowdfunding (2022) DOI
  • The impact of infectious disease cues on visual pattern-seeking (2022) DOI
  • The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices (2021) DOI

Similar Researchers

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Murphy Aycock University of Arkansas at Fayetteville
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Leah Warfield Smith University of Arkansas at Fayetteville
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David McCalman University of Central Arkansas
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Lane E Berrey University of Arkansas at Fayetteville
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