April Sledge
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Researcher
Also affiliated: Kennesaw State University (2023)
Graduate Student Researcher
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
April Sledge's research investigates consumer behavior and organizational strategy. Her work has explored how consumers' power distance beliefs influence their preferences for brand roles, such as partner or servant roles. Additionally, her research examines how high-growth firms adapt their strategic communication as they scale, particularly in response to perceived benefits of change. Sledge's academic contributions are reflected in her h-index of 1 and a total of 2 publications, which have garnered 21 citations. Her most recent publication was in 2026, indicating recent activity in her research endeavors.
Metrics
- h-index: 1
- Publications: 2
- Citations: 23
Selected Publications
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Open to change…as long as it helps me: how high-growth firms shift strategic communication as they scale (2026)
Collaboration Network
Top Collaborators
- Open to change…as long as it helps me: how high-growth firms shift strategic communication as they scale
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