Leah Warfield Smith
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Assistant Professor
Also affiliated: University of Tennessee at Knoxville (2019)
Research Areas
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Biography and Research Information
OverviewAI-generated summary
Leah Warfield Smith's research investigates consumer behavior and decision-making, with a particular focus on the impact of digital elements and branding on perceptions and choices. Her work has explored how visual cues, such as smiley faces in restaurant logos, influence perceptions of food healthfulness and pricing. She also examines consumer responses to product automation and the evolving landscape of retail in virtual environments, including the role of cryptocurrency in payment choices.
Further research by Smith delves into the effects of brand name presentation, specifically the impact of misspellings on consumer responses. Her studies also address identity-related factors in consumer behavior, such as "identity discounts." Smith's scholarly contributions are reflected in her h-index of 5 and 160 citations across 6 publications.
Metrics
- h-index: 5
- Publications: 6
- Citations: 160
Positions
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Assistant Professor 2020–presentUniversity of Arkansas Fayetteville Marketing ORCID
Selected Publications
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The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses (2025)
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Identity discounts (2025)
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Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments (2025)
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Examining post-purchase consumer responses to product automation (2022)
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What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions (2022)
Collaboration Network
Top Collaborators
- What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
- The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses
- Examining post-purchase consumer responses to product automation
- Identity discounts
- Examining post-purchase consumer responses to product automation
- Identity discounts
- What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
- Examining post-purchase consumer responses to product automation
- Examining post-purchase consumer responses to product automation
- Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments
- Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments
- Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments
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