Leah Warfield Smith
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Researcher
Also affiliated: Knoxville College (2019); University of Tennessee at Knoxville (2019)
Faculty Researcher
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
Leah Warfield Smith researches consumer behavior, with a focus on how branding and product attributes influence perceptions and choices. Her work investigates the impact of visual cues, such as "smiley faces" in restaurant logos, on perceived price and healthfulness of menu items. Smith also examines consumer responses to product automation and explores emerging areas like cryptocurrency and payment choices in virtual reality environments, including the metaverse.
Further research by Smith delves into the psychological effects of brand name presentation, specifically how misspellings can diverge consumer responses. She also studies the concept of "identity discounts" and their influence on consumer behavior. With an h-index of 5 and 130 citations across 6 publications, Smith has recently published work in 2022 and 2025, indicating continued activity in her research areas.
Metrics
- h-index: 5
- Publications: 6
- Citations: 155
Selected Publications
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The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses (2025)
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Identity discounts (2025)
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Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments (2025)
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Examining post-purchase consumer responses to product automation (2022)
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What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions (2022)
Collaboration Network
Top Collaborators
- What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
- The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses
- Examining post-purchase consumer responses to product automation
- Identity discounts
- Examining post-purchase consumer responses to product automation
- Identity discounts
- What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions
- Examining post-purchase consumer responses to product automation
- Examining post-purchase consumer responses to product automation
- Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments
- Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments
- Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments
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