Leah Warfield Smith Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas at Fayetteville

faculty

5 h-index 6 pubs 128 cited

Research Areas

Consumer Behavior in Brand Consumption and Identification Technology Adoption and User Behaviour Decision-Making and Behavioral Economics Media Studies and Communication Retailing and Marketing

Links

Research Group

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OverviewAI-generated summary

Leah Warfield Smith's research investigates consumer behavior and decision-making, particularly in response to branding, product attributes, and emerging technologies. Her work examines how elements like smiley faces in restaurant logos influence perceptions of price and healthfulness, and how consumers respond to product automation post-purchase. Smith also explores the integration of new payment methods, such as cryptocurrency, within virtual reality environments like the metaverse, and analyzes the impact of linguistic variations, such as misspellings in brand names, on consumer reception. Her scholarship also touches on the concept of "identity discounts." Smith holds a h-index of 5 with 128 total citations across 6 publications.

Metrics

  • h-index: 5
  • Publications: 6
  • Citations: 128

Selected Publications

  • The Art of Misspelling: Unraveling the Diverging Effects of Misspelled Brand Names on Consumer Responses (2025) DOI
  • Identity discounts (2025) DOI
  • Retailing in metaverse: Cryptocurrency and consumer payment choices in virtual reality environments (2025) DOI
  • Examining post-purchase consumer responses to product automation (2022) DOI
  • What’s in a “Happy” Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions (2022) DOI

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