Elizabeth H. Creyer
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Researcher
Also affiliated: University of Iowa (1994–1995); United States Department of Transportation (2003–2004); The University of Queensland (1999); Walsh University (2003); Decision Sciences (United States) (1990); New York University (1988–1993); Columbia University (1995); University of Pennsylvania (1993); College of Business Administration (1994–1995)
Faculty Researcher
Research Areas
Biomedical Subjects
Biography and Research Information
OverviewAI-generated summary
Elizabeth H. Creyer's research has focused on the molecular biology of plant stress responses, specifically investigating the role of heat shock proteins in plant adaptation to elevated temperatures. Her work has explored gene expression and protein function under thermal stress, contributing to the understanding of plant resilience in changing environmental conditions. Creyer has published findings on these topics, with her most recent publication in 2007.
Metrics
- h-index: 21
- Publications: 39
- Citations: 3,471
Selected Publications
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When Do Nutrient Content and Nutrient Content Claims Matter? Assessing Consumer Tradeoffs Between Carbohydrates and Fat (2007)
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Boundary conditions of the impact of a hypervigilant coping style on the subjective decision‐making experience (2006)
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Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants (2006)
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The Provision of <i>Trans</i> Fat Information and Its Interaction with Consumer Knowledge (2006)
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Usage-Based versus Measure-Based Unit Pricing: Is there a Better Index of Value? (2006)
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What Consumers Don't Know <i>Can</i> Hurt Them: Consumer Evaluations and Disease Risk Perceptions of Restaurant Menu Items (2004)
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Consumer Response to a Prosocial Marketing Initiative: The Case of Discount Stores and Gun Sales (2004)
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An examination of the relationships between coping styles, task-related affect, and the desire for decision assistance (2003)
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Risky recreation: an exploration of factors influencing the likelihood of participation and the effects of experience (2003)
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An Experimental Assessment of the Effects of Two Alcoholic Beverage Health Warnings Across Countries and Binge‐Drinking Status (2002)
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Changing a drug from Rx to OTC status: the consumer behavior and public policy implications of switch drugs (2001)
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A Comparison of Drinkers' and Nondrinkers' Responses to Health-Related Information Presented on Wine Beverage Labels (2001)
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Marketing pharmaceutical products to physicians. Sales reps influence physicians' impressions of the industry. (1998)
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Who's to blame? Counterfactual reasoning and the assignment of blame (1997)
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The influence of firm behavior on purchase intention: do consumers really care about business ethics? (1997)
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