Match tier
Listed
Presence
Current · Arkansas
Last published
2019
Sources
OpenAlex · ORCID
Refreshed
2026-10-03
I
Ignatius Fosu
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Also affiliated: University of Alabama (2008)
6 h-index
11 pubs
238 cited
Research Areas
Biography and Research Information
Metrics
- h-index: 6
- Publications: 11
- Citations: 238
Selected Publications
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DTCA and physician-patient interactions: The role of need-for-cognition and involvement. (2019)
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Direct to Consumer (DTC) pharmaceutical advertising recall: The role of involvement (2019)
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Exploring the potential of wireless technologies to accelerate universal Internet access in Ghana (2011)
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Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children (2009)
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Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials (2008)
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Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond? (2007)
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Assessing the Efficacy of Armed-Forces Recruitment Advertising: A Reasoned-Action Approach (2007)
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Women's Responses to Sex in Advertising (2005)
Collaboration Network
Top Collaborators
Ron Warren
University of Arkansas at Fayetteville
3 shared publications
In database
- Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children
- Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials
- Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond?
Robert H. Wicks
University of Arkansas at Fayetteville (US)
3 shared publications
- Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children
- Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials
- Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond?
Jan LeBlanc Wicks
University of Arkansas at Fayetteville (US)
3 shared publications
- Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children
- Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials
- Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond?
Tom Reichert
Grady Memorial Hospital (US)
2 shared publications
- Women's Responses to Sex in Advertising
- Assessing the Efficacy of Armed-Forces Recruitment Advertising: A Reasoned-Action Approach
Donghung Chung
University of Arkansas at Fayetteville (US)
2 shared publications
- Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials
- Food and Beverage Advertising to Children on US. Television: Did National Food Advertisers Respond?
Jooyoung Kim
Grady Memorial Hospital (US)
1 shared publication
- Assessing the Efficacy of Armed-Forces Recruitment Advertising: A Reasoned-Action Approach