Lucas P Jones
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Researcher
Graduate Student Researcher
Research Areas
Biography and Research Information
OverviewAI-generated summary
Lucas P Jones is a graduate student at the University of Arkansas at Fayetteville. His research interests include machine learning applications and consumer behavior, specifically concerning brand equity and preservation strategies within the beverage consumer packaged goods industry. Jones has published work on utilizing machine learning frameworks to address brand promotion challenges.
Metrics
- Publications: 1
Selected Publications
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Escaping the Promotion Trap: A Machine Learning Framework for Brand Equity Preservation in Beverage CPG (2026)Journal of the Arkansas Academy of Science OpenAlex
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