Srividya Karuturi Data-verified

OverviewAI-generated summary

Srividya Karuturi, a graduate student at the University of Central Arkansas, investigates the intersections of sports, gender, and society, with a particular emphasis on media influence and consumer behavior. Her research also explores the impacts of sports mega-events, digital marketing strategies, and social media trends. Karuturi's recent work examines college athlete influencers, employing social impact theory to assess their effectiveness. She has also conducted content analysis on name, image, and likeness (NIL) influencers, focusing on the human brands they create. Her work considers brand consumption and identification within digital spaces.

Metrics

• Publications: 2