Match tier Likely match

Presence Current · Arkansas

Last published 2026

Sources OpenAlex · ORCID

Refreshed 2026-08-08

S

Sunday Samuel Omotoso

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Researcher

University of Arkansas

Graduate Student Researcher

1 pubs

Research Areas

OverviewAI-generated summary

Sunday Samuel Omotoso, a graduate student at the University of Arkansas at Fayetteville, has research interests in consumer behavior. His recent publication investigates the influence of content marketing on the online shopping behavior of female students towards skincare products at Ekiti State University in Nigeria.

Metrics

Publications: 1

Selected Publications

Content Marketing and Online Shopping Behavior towards Skincare Products among Female Students in Ekiti State University, Ado Ekiti, Nigeria (2026)

International Journal of Research and Innovation in Social Science DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

4 Collaborators 1 Institution 1 Country

Top Collaborators

Chibogu Nicholas Okolugbo Ekiti State University (NG) 1 shared publication

Hezekiah Oluwafemi Adetayo Ekiti State University (NG) 1 shared publication

Taiwo David Adewoyin Ekiti State University (NG) 1 shared publication

Aanuoluwapo Deborah Akinade Ekiti State University (NG) 1 shared publication

Similar Researchers

Based on overlapping research topics

Lauren Bouvier University of Arkansas at Fayetteville

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Media Studies and Communication

Strong match 4 shared topics

Anna A Buie University of Arkansas at Fayetteville

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Media Studies and Communication

Strong match 4 shared topics

David A. Gilliam University of Arkansas at Little Rock

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Media Studies and Communication

Strong match 3 shared topics

Grace Goshert University of Arkansas at Fayetteville

Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Technology Adoption and User Behaviour

Strong match 3 shared topics

Chloe A McPherson University of Arkansas at Fayetteville

Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Technology Adoption and User Behaviour

Strong match 3 shared topics

Laura Karime Salomón Herrera University of Arkansas at Fayetteville

Digital Marketing and Social Media Media Studies and Communication Technology Adoption and User Behaviour

Strong match 3 shared topics