Match tier
Listed
Presence
Current · Arkansas
Last published
2020
Sources
OpenAlex · ORCID
Refreshed
2026-10-03
D
Dan Fisher
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Also affiliated: University of Dayton (2008); University of Central Missouri (2008)
9 h-index
19 pubs
931 cited
Research Areas
Biography and Research Information
Metrics
- h-index: 9
- Publications: 19
- Citations: 931
Selected Publications
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Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands (2020)
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Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts (2015)
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Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising (2015)
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Cocreation is chaotic: What it means for marketing when no one has control (2011)
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The Sacred/Secular Divide and the Christian Worldview (2011)
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Being Bad in Order to Do Well: Deviance Admiration in the Rap/Hip-Hop Music Industry (2011)
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Consumers bite on the social web about the film Snakes on a Plane (2010)
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How Do People Think Marketing Works? Teaching Students How to Build Theory, Develop Imagination, and Discover Deeper Consumer Insights (2010)
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Modernism, Christianity, and Business Ethics: A Worldview Perspective (2009)
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Antecedents of private label attitude and national brand promotion attitude: similarities and differences (2002)
Collaboration Network
Top Collaborators
Scott Smith
University of Central Missouri (US)
6 shared publications
- Cocreation is chaotic: What it means for marketing when no one has control
- Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts
- Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising
- Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands
- Consumers bite on the social web about the film Snakes on a Plane
Showing 5 of 6 shared publications
Jennifer Christie Siemens
Clemson University (US)
3 shared publications
- Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts
- Investigating the Effects of Active Control on Brand Recall Within In-Game Advertising
- Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands
David W. Kim
University of Central Arkansas
2 shared publications
In database
- Modernism, Christianity, and Business Ethics: A Worldview Perspective
- The Sacred/Secular Divide and the Christian Worldview
David McCalman
University of Central Arkansas
2 shared publications
In database
- Modernism, Christianity, and Business Ethics: A Worldview Perspective
- The Sacred/Secular Divide and the Christian Worldview
Judith A. Garretson
Louisiana State University (US)
1 shared publication
- Antecedents of private label attitude and national brand promotion attitude: similarities and differences
Scot Burton
University of Arkansas at Fayetteville
1 shared publication
In database
- Antecedents of private label attitude and national brand promotion attitude: similarities and differences
Leyland M. Lucas
Morgan State University (US)
1 shared publication
- Being Bad in Order to Do Well: Deviance Admiration in the Rap/Hip-Hop Music Industry
Jill R. Hough
University of Tulsa (US)
1 shared publication
- Being Bad in Order to Do Well: Deviance Admiration in the Rap/Hip-Hop Music Industry
Anastasia Thyroff
Clemson University (US)
1 shared publication
- Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts
Ginger Killian
University of Central Missouri (US)
1 shared publication
- Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public versus Private Gaming Contexts
Danny Weathers
Clemson University (US)
1 shared publication
- Sizing Up Without Selling Out: The Role of Authenticity in Maintaining Long-Run Consumer Support for Successful Underdog Brands