Match tier
Likely match
Presence
Current · Arkansas
Last published
2026
Sources
OpenAlex · ORCID
Refreshed
2026-10-06
S
Scot Burton
This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.
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Also affiliated: Marquette University (1998–2017); West Virginia University (2017); Louisiana State University (1987–2000); University of Colorado Boulder (1997); University of Arkansas System (2014–2015); University of Colorado System (1997); University of Houston (1986); University of Virginia (2000–2005); Villanova University (2006)
61 h-index
168 pubs
14,372 cited
Research Areas
Biomedical Subjects
Biography and Research Information
OverviewAI-generated summary
Scot Burton's research has explored various aspects of consumer behavior, data quality, and health-related decision-making. His work has investigated the cognitive processes survey respondents use, particularly concerning behavioral frequency questions, and has analyzed data quality across different subject pools, including professional panels, student groups, and online platforms like Amazon's Mechanical Turk.
His publications also address consumer responses to product information, such as the influence of health claims and nutrition labeling on evaluations of packaged foods and restaurant menu items. This line of inquiry connects to broader public health objectives, including efforts to combat the obesity epidemic by informing consumers about healthier choices. Burton's research metrics include an h-index of 61, with 170 total publications and over 14,000 citations.
Metrics
- h-index: 61
- Publications: 168
- Citations: 14,372
Selected Publications
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Understanding the Benefits of the Choice of Free Gifts in Consumer Sales Promotions (2026)
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Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions (2024)
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Response satisficing and data quality in marketing: measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings (2024)
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Reducing the negative impact of ultra-processed foods: Consumer response to natural claims, organic claims, and processing level disclosures (2024)
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Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples (2022)
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An Examination of Perceptions of Similarity to Cigarettes, Health Risk Perceptions, and Willingness to Try Across Nicotine Vaping Products (2022)
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How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern (2021)
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The effect of positive anticipatory utility on product pre‑order evaluations and choices (2021)
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Promoted claims on food product packaging: Comparing direct and indirect effects of processing and nutrient content claims (2021)
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Identifying and selecting effective graphic health warnings to prevent perceptual wearout on tobacco packaging and in advertising (2021)
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What consumers actually know: The role of objective nutrition knowledge in processing stop sign and traffic light front-of-pack nutrition labels (2021)
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A Longitudinal Assessment of Corrective Advertising Mandated in United States v. Philip Morris USA, Inc. (2020)
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Making bad look good: The counterpersuasive effects of natural labels on (dangerous) vice goods (2019)
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The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions (2019)
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Reduced-Risk Warnings Versus the US FDA-Mandated Addiction Warning: The Effects of E-Cigarette Warning Variations on Health Risk Perceptions (2018)
Collaboration Network
Top Collaborators
Elizabeth Howlett
Washington State University (US)
18 shared publications
- Food for Thought: How Will the Nutrition Labeling of Quick Service Restaurant Menu Items Influence Consumers’ Product Evaluations, Purchase Intentions, and Choices?
- It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
- Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits
- The influence of consumer concern about global climate change on framing effects for environmental sustainability messages
- A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products
Showing 5 of 18 shared publications
Richard G. Netemeyer
University of Virginia (US)
14 shared publications
- Consumer Generalization of Nutrient Content Claims in Advertising
- Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
- Consumer Generalization of Nutrient Content Claims in Advertising
- Psychometric Properties of Shortened Versions of the Automatic Thoughts Questionnaire
- Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes
Showing 5 of 14 shared publications
Christopher Berry
Colorado State University (US)
14 shared publications
- An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk
- It’s only natural: the mediating impact of consumers’ attribute inferences on the relationships between product claims, perceived product healthfulness, and purchase intentions
- A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products
- Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples
- Are Cigarette Smokers’, E-Cigarette Users’, and Dual Users’ Health-Risk Beliefs and Responses to Advertising Influenced by Addiction Warnings and Product Type?
Showing 5 of 14 shared publications
Jeremy Kees
Villanova University (US)
13 shared publications
- An Analysis of Data Quality: Professional Panels, Student Subject Pools, and Amazon's Mechanical Turk
- Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants
- The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising
- The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
- Drivers of Data Quality in Advertising Research: Differences across MTurk and Professional Panel Samples
Showing 5 of 13 shared publications
J. Craig Andrews
Marquette University
12 shared publications
In database
- Consumer Generalization of Nutrient Content Claims in Advertising
- Are Some Comparative Nutrition Claims Misleading? The Role of Nutrition Knowledge, Ad Claim Type and Disclosure Conditions
- Consumer Generalization of Nutrient Content Claims in Advertising
- Age, Product Nutrition, and Label Format Effects on Consumer Perceptions and Product Evaluations
- Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations
Showing 5 of 12 shared publications
Andrea Heintz Tangari
Wayne State University (US)
10 shared publications
- Food for Thought: How Will the Nutrition Labeling of Quick Service Restaurant Menu Items Influence Consumers’ Product Evaluations, Purchase Intentions, and Choices?
- The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising
- The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
- The influence of consumer concern about global climate change on framing effects for environmental sustainability messages
- Weighing in on Fast Food Consumption: The Effects of Meal and Calorie Disclosures on Consumer Fast Food Evaluations
Showing 5 of 10 shared publications
Christopher L. Newman
University of Mississippi (US)
5 shared publications
- Shopper Response to Front-of-Package Nutrition Labeling Programs: Potential Consumer and Retail Store Benefits
- The influence of consumer concern about global climate change on framing effects for environmental sustainability messages
- Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure
- Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations
- Implications of fast food restaurant concentration for preschool-aged childhood obesity
John Kozup
Villanova University (US)
4 shared publications
- The influence of consumer concern about global climate change on framing effects for environmental sustainability messages
- What Am I Drinking? The Effects of Serving Facts Information on Alcohol Beverage Containers
- An Experimental Assessment of the Effects of Two Alcoholic Beverage Health Warnings Across Countries and Binge‐Drinking Status
- A Comparison of Drinkers' and Nondrinkers' Responses to Health-Related Information Presented on Wine Beverage Labels
Cassandra Davis
Wayne State University (US)
4 shared publications
- From Food Desert to Food Oasis: The Potential Influence of Food Retailers on Childhood Obesity Rates
- Understanding Graphic Pictorial Warnings in Advertising: A Replication and Extension
- Making bad look good: The counterpersuasive effects of natural labels on (dangerous) vice goods
- Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front‐of‐Package Nutrition Claims
Judith Anne Garretson Folse
Louisiana State University
4 shared publications
In database
- The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns
- Defending Brands: Effects of Alignment of Spokescharacter Personality Traits and Corporate Transgressions on Brand Trust and Attitudes
- Spokescharacters
- The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback
Ronn J. Smith
University of Wyoming (US)
4 shared publications
- Now that's a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions on Sustainable Choices
- The effect of positive anticipatory utility on product pre‑order evaluations and choices
- Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions
- Understanding the Benefits of the Choice of Free Gifts in Consumer Sales Promotions
Elizabeth H. Creyer
University of Arkansas at Fayetteville (US)
3 shared publications
- Attacking the Obesity Epidemic: The Potential Health Benefits of Providing Nutrition Information in Restaurants
- An Experimental Assessment of the Effects of Two Alcoholic Beverage Health Warnings Across Countries and Binge‐Drinking Status
- A Comparison of Drinkers' and Nondrinkers' Responses to Health-Related Information Presented on Wine Beverage Labels
Laurel Aynne Cook
University of Arkansas at Fayetteville (US)
3 shared publications
- Broken halos and shattered horns: overcoming the biasing effects of prior expectations through objective information disclosure
- Health Risk Factors and Their Effect on Consumers' Use of Nutrition Facts Panels
- Leaner Choices? The Potential Influence of the Inclusion of Nutrition Facts Panels on Consumer Evaluations and Choices of Ground Beef Products
Thomas D. Jensen
University of Arkansas at Fayetteville (US)
3 shared publications
- THE LAST MILE: AN EXAMINATION OF EFFECTS OF ONLINE RETAIL DELIVERY STRATEGIES ON CONSUMERS
- An examination of the relationship between research productivity in prestigious business journals and popular press business school rankings
- The accuracy of brand and attribute judgments: The role of information relevancy, product experience, and attribute-relationship schemata
Abhijit Biswas
Louisiana State University (US)
3 shared publications
- Consumer Evaluation of Reference Price Advertisements: Effects of Other Brands’ Prices and Semantic Cues
- An experimental assessment of effects associated with alternative tensile price claims
- The role of attributions in consumer perceptions of retail advertisements promoting price discounts
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