Match tier Likely match
Presence Current · Arkansas
Last published 2021
Sources OpenAlex · ORCID
Refreshed 2026-08-08

Christopher Kyle

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Researcher

UA Little Rock

Unknown Researcher

1 h-index 9 pubs 5 cited

Research Areas

OverviewAI-generated summary

Christopher Kyle's research explores the textual elements, imagery, and persuasive claims employed in business-to-business (B2B) and business-to-consumer (B2C) print advertising. His work, including a 2021 publication on this subject, contributes to the understanding of communication strategies within marketing contexts. Kyle's scholarly output includes nine publications with a total of five citations and an h-index of 1. He has collaborated with David A. Gilliam on one shared publication, indicating an engagement with other researchers in his field. His recent activity suggests an ongoing involvement in academic inquiry.

Metrics

  • h-index: 1
  • Publications: 9
  • Citations: 5

Selected Publications

  • Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising (2021)
    Journal of Business-to-Business Marketing 5 citations DOI OpenAlex
  • Influential Language, Imagery, and Claims in Print Advertising: An Abstract (2020)
    Developments in marketing science: proceedings of the Academy of Marketing Science DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

4 Collaborators 2 Institutions 1 Country

Top Collaborators

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