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David A. Gilliam Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Associate Professor

UA Little Rock

Last publication 2022 Last refreshed 2026-05-16

faculty

8 h-index 25 pubs 342 cited

Research Areas

Links

ORCID Lab Website

OverviewAI-generated summary

David A. Gilliam's research investigates how brands communicate with consumers, particularly in the context of evolving digital media landscapes. His work examines the textual modes, imagery, and claims used in advertising, comparing business-to-business (B2B) and business-to-consumer (B2C) print advertisements. He also explores the concept of brand narratives and how they function in a fragmented digital media environment.

Gilliam's scholarship has resulted in 25 publications, with a total of 331 citations and an h-index of 8. He has collaborated with fellow researchers at the University of Arkansas at Little Rock, including John R. Hall, Casey Rockwell, and Christopher Kyle, on shared publications. His most recent publication was in 2022, indicating ongoing activity in his research areas.

Metrics

h-index: 8
Publications: 25
Citations: 342

Selected Publications

Brand Narratives in a World of Fragmented Digital Media: An Abstract (2022)

1 citation DOI OpenAlex
Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising (2021)

5 citations DOI OpenAlex
Comparative Analysis of Attributions From Customer Experiences and Journeys (2021)

8 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

9 Collaborators 4 Institutions 1 Country

Top Collaborators

Teresa Preston University of Arkansas at Little Rock (US) 1 shared publication

Casey Rockwell University of Arkansas at Little Rock 1 shared publication

In database

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John R. Hall University of Arkansas at Little Rock 1 shared publication

In database

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Justin R. Muñoz The University of Texas at El Paso (US) 1 shared publication

Fernando R. Jiménez The University of Texas at El Paso (US) 1 shared publication

Seunghyun Kim University of Arkansas at Little Rock (US) 1 shared publication

Christopher Kyle University of Arkansas at Little Rock 1 shared publication

In database

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Steven W. Rayburn Texas State University (US) 1 shared publication

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