Match tier
Confirmed
Presence
Current · Arkansas
Last published
2022
Sources
OpenAlex · ORCID
Refreshed
2026-10-05
D
David Akbar Gilliam
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Associate Professor
Also affiliated: Oklahoma State University (2013); DePaul University (2013); University of Arkansas System (2017)
8 h-index
25 pubs
354 cited
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
David A. Gilliam's research investigates how brands communicate with consumers, particularly in the context of evolving digital media landscapes. His work examines the textual modes, imagery, and claims used in advertising, comparing business-to-business (B2B) and business-to-consumer (B2C) print advertisements. He also explores the concept of brand narratives and how they function in a fragmented digital media environment.
Gilliam's scholarship has resulted in 25 publications, with a total of 331 citations and an h-index of 8. He has collaborated with fellow researchers at the University of Arkansas at Little Rock, including John R. Hall, Casey Rockwell, and Christopher Kyle, on shared publications. His most recent publication was in 2022, indicating ongoing activity in his research areas.
Metrics
- h-index: 8
- Publications: 25
- Citations: 354
Positions
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Associate ProfessorUniversity of Arkansas at Little Rock College of Business Marketing ORCID
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Associate Professor publications 2013–2022University of Arkansas at Little Rock ORCID
Selected Publications
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Brand Narratives in a World of Fragmented Digital Media: An Abstract (2022)
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Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising (2021)
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Comparative Analysis of Attributions From Customer Experiences and Journeys (2021)
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Influential Language, Imagery, and Claims in Print Advertising: An Abstract (2020)
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Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract (2018)
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An Abstract: Comparative Attributions in an Industry-Wide Service Failure (2018)
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Stories and metaphors in retail selling (2018)
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Frameworks for consumers’ narratives in a changing marketplace (2017)
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Using work design to motivate customer-oriented behaviors (2016)
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Branding and Consumers’ Narratives of Banking in the Financial Crisis (2016)
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Propensity for reciprocity among frontline employees (2016)
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Storytelling by the sales force and its effect on buyer–seller exchange (2015)
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Trade show boothscapes (2015)
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Storytelling during retail sales encounters (2013)
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The dimensions of storytelling by retail salespeople (2013)
Collaboration Network
Top Collaborators
Steven W. Rayburn
Texas State University (US)
4 shared publications
- The dimensions of storytelling by retail salespeople
- Propensity for reciprocity among frontline employees
- Using work design to motivate customer-oriented behaviors
- Brand Narratives in a World of Fragmented Digital Media: An Abstract
Teresa Preston
University of Arkansas at Little Rock (US)
4 shared publications
- Comparative Analysis of Attributions From Customer Experiences and Journeys
- Frameworks for consumers’ narratives in a changing marketplace
- Branding and Consumers’ Narratives of Banking in the Financial Crisis
- An Abstract: Comparative Attributions in an Industry-Wide Service Failure
John R. Hall
University of Arkansas at Little Rock
3 shared publications
In database
- Comparative Analysis of Attributions From Customer Experiences and Journeys
- Frameworks for consumers’ narratives in a changing marketplace
- An Abstract: Comparative Attributions in an Industry-Wide Service Failure
Casey Rockwell
University of Arkansas at Little Rock
3 shared publications
In database
- Stories and metaphors in retail selling
- Comparative Analysis of Attributions From Customer Experiences and Journeys
- An Abstract: Comparative Attributions in an Industry-Wide Service Failure
Karen Flaherty
Oklahoma State University (US)
2 shared publications
- Storytelling by the sales force and its effect on buyer–seller exchange
- The dimensions of storytelling by retail salespeople
Justin R. Muñoz
The University of Texas at El Paso (US)
2 shared publications
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Influential Language, Imagery, and Claims in Print Advertising: An Abstract
Fernando R. Jiménez
The University of Texas at El Paso (US)
2 shared publications
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Influential Language, Imagery, and Claims in Print Advertising: An Abstract
Christopher Kyle
University of Arkansas at Little Rock
2 shared publications
In database
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Influential Language, Imagery, and Claims in Print Advertising: An Abstract
Alex R. Zablah
George Mason University (US)
1 shared publication
- Storytelling during retail sales encounters
Kevin E. Voss
Oklahoma State University (US)
1 shared publication
- Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract
Seunghyun Kim
University of Arkansas at Little Rock (US)
1 shared publication
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
Mayoor Mohan
Virginia Commonwealth University (US)
1 shared publication
- Brand Narratives in a World of Fragmented Digital Media: An Abstract
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