David A. Gilliam
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Associate Professor
Also affiliated: Oklahoma State University (2013); DePaul University (2013)
Faculty Researcher
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
David A. Gilliam's research investigates how brands communicate with consumers, particularly in the context of evolving digital media landscapes. His work examines the textual modes, imagery, and claims used in advertising, comparing business-to-business (B2B) and business-to-consumer (B2C) print advertisements. He also explores the concept of brand narratives and how they function in a fragmented digital media environment.
Gilliam's scholarship has resulted in 25 publications, with a total of 331 citations and an h-index of 8. He has collaborated with fellow researchers at the University of Arkansas at Little Rock, including John R. Hall, Casey Rockwell, and Christopher Kyle, on shared publications. His most recent publication was in 2022, indicating ongoing activity in his research areas.
Metrics
- h-index: 8
- Publications: 25
- Citations: 352
Selected Publications
-
Brand Narratives in a World of Fragmented Digital Media: An Abstract (2022)
-
Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising (2021)
-
Comparative Analysis of Attributions From Customer Experiences and Journeys (2021)
-
Influential Language, Imagery, and Claims in Print Advertising: An Abstract (2020)
-
Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract (2018)
-
An Abstract: Comparative Attributions in an Industry-Wide Service Failure (2018)
-
Stories and metaphors in retail selling (2018)
-
Frameworks for consumers’ narratives in a changing marketplace (2017)
-
Using work design to motivate customer-oriented behaviors (2016)
-
Branding and Consumers’ Narratives of Banking in the Financial Crisis (2016)
-
Propensity for reciprocity among frontline employees (2016)
-
Storytelling by the sales force and its effect on buyer–seller exchange (2015)
-
Trade show boothscapes (2015)
-
Storytelling during retail sales encounters (2013)
-
The dimensions of storytelling by retail salespeople (2013)
Collaboration Network
Top Collaborators
- Comparative Analysis of Attributions From Customer Experiences and Journeys
- Comparative Analysis of Attributions From Customer Experiences and Journeys
- Comparative Analysis of Attributions From Customer Experiences and Journeys
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising
- Brand Narratives in a World of Fragmented Digital Media: An Abstract
- Brand Narratives in a World of Fragmented Digital Media: An Abstract
Similar Researchers
Based on overlapping research topics