David A. Gilliam Source Confirmed

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Associate Professor

University of Arkansas at Little Rock

faculty

8 h-index 25 pubs 329 cited

Research Areas

Media Studies and Communication Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media

Links

ORCID Lab Website

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OverviewAI-generated summary

David A. Gilliam, an Associate Professor at the University of Arkansas at Little Rock, investigates consumer behavior and brand communication. His recent publications explore the analysis of attributions from customer experiences and journeys, as well as the textual modes, imagery, and claims present in business-to-business and business-to-consumer print advertising. Gilliam also examines brand narratives within the context of fragmented digital media. His work is supported by scholarly metrics including an h-index of 8, with a total of 25 publications that have garnered 329 citations. He has collaborated with fellow researchers at the University of Arkansas at Little Rock, including John R. Hall, Casey Rockwell, and Christopher Kyle, on shared publications.

Metrics

  • h-index: 8
  • Publications: 25
  • Citations: 329

Selected Publications

  • Brand Narratives in a World of Fragmented Digital Media: An Abstract (2022) DOI
  • Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising (2021) DOI
  • Comparative Analysis of Attributions From Customer Experiences and Journeys (2021) DOI

Collaborators

Researchers in the database who share publications

John R. Hall University of Arkansas at Little Rock 1 shared publication Casey Rockwell University of Arkansas at Little Rock 1 shared publication Christopher Kyle University of Arkansas at Little Rock 1 shared publication

Similar Researchers

Based on overlapping research topics

Lauren Bouvier University of Arkansas at Fayetteville
Media Studies and Communication Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media
Strong match 3 shared topics
Christopher Kyle University of Arkansas at Little Rock
Media Studies and Communication Consumer Behavior in Brand Consumption and Identification
Good match 2 shared topics
Dani B. Jackson University of Arkansas at Fayetteville
Media Studies and Communication Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media
Good match 3 shared topics
Benjamin Garner University of Central Arkansas
Media Studies and Communication Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media
Good match 3 shared topics
Dinesh R. Hegde University of Arkansas at Fayetteville
Media Studies and Communication Consumer Behavior in Brand Consumption and Identification
Good match 2 shared topics
Mackenzie Cvar University of Arkansas at Fayetteville
Media Studies and Communication Consumer Behavior in Brand Consumption and Identification
Good match 2 shared topics