Match tier Likely match
Presence Current · Arkansas
Last published 2025
Sources OpenAlex · ORCID
Refreshed 2026-08-08

Lauren Bouvier

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Researcher

University of Arkansas

Unknown Researcher

2 h-index 2 pubs 10 cited

Research Areas

Links

Research Group

OverviewAI-generated summary

Lauren Bouvier's research investigates the influence of virtual social media influencers on consumer behavior, specifically focusing on purchase intentions among millennial and Gen Z female consumers. Her work compares the impact of virtual influencers across different market segments, such as fast fashion versus luxury fashion brands. Bouvier has also examined how the perceived credibility and self-congruity of virtual influencers affect brand perception and purchase intention. She has co-authored two publications with Eunjoo Cho from the University of Arkansas at Fayetteville. Bouvier's scholarly output includes an h-index of 2, with a total of two publications and eight citations.

Metrics

  • h-index: 2
  • Publications: 2
  • Citations: 10

Selected Publications

  • The influence of virtual influencers’ credibility and self-congruity on fashion brand perception and purchase intention (2025)
    Journal of Fashion Marketing and Management 3 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

2 Collaborators 2 Institutions 1 Country

Top Collaborators

View profile →

Similar Researchers

Based on overlapping research topics

Sunday Samuel Omotoso University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Technology Adoption and User Behaviour
Strong match 4 shared topics
Anna A Buie University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Technology Adoption and User Behaviour
Strong match 4 shared topics
Grace Goshert University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Technology Adoption and User Behaviour
Strong match 3 shared topics
David A. Gilliam University of Arkansas at Little Rock
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Digital Marketing and Social Media
Strong match 3 shared topics
Chloe A McPherson University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Technology Adoption and User Behaviour
Strong match 3 shared topics
Laura Karime Salomón Herrera University of Arkansas at Fayetteville
Media Studies and Communication Technology Adoption and User Behaviour Digital Marketing and Social Media
Strong match 3 shared topics