Match tier Confirmed
Presence Current · Arkansas
Last published 2024
Sources OpenAlex · ORCID
Refreshed 2026-08-08

Dani B. Jackson

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Marketing and Communication Specialist

University of Arkansas

Unknown Researcher

2 h-index 3 pubs 17 cited

Research Areas

Links

ORCID Research Group

OverviewAI-generated summary

Dani B. Jackson investigates how information is sought, disseminated, and influences evaluations, particularly within social and political contexts. Recent work has examined the factors that lead individuals to seek information after viewing a video about environmental issues, specifically concerning single-use plastics. Jackson has also explored the role of celebrity endorsements on social media in the spread of conspiracy theories and analyzed how social identity, through partisan and/or gender homophily, affects the evaluation of political candidates. Jackson collaborates with several researchers at the University of Arkansas at Fayetteville, including Freddie J. Jennings, Meredith Neville-Shepard, Ryan Shepard, and Amanda Magusiak, with whom multiple shared publications have been produced. With a recent publication in 2024, Jackson remains actively engaged in research.

Metrics

  • h-index: 2
  • Publications: 3
  • Citations: 17

Selected Publications

  • From Fringe to Mainstream: How Celebrity Endorsement on Social Media Contributes to the Spread of Conspiracy Theories (2024)
    Southern Communication Journal 6 citations DOI OpenAlex
  • Delineating Antecedents and Outcomes of Information Seeking Upon Exposure to an Environmental Video Opposing Single-Use Plastics (2022)
    Environmental Communication 9 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

6 Collaborators 3 Institutions 1 Country

Top Collaborators

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