Jee Young Chung Data-verified
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Associate Professor
faculty
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Biography and Research Information
OverviewAI-generated summary
Jee Young Chung's research explores consumer behavior and health-related topics. Her work includes analyzing message strategies in social media advertising, such as those for charities and alcohol brands, and examining influencer marketing dynamics through the lens of source credibility. Chung also investigates the formation of first impressions in financial prospectuses. Additionally, her research extends to health sciences, with a publication on SARS-CoV-2 vaccination using extracellular blebs from spike protein-expressing dendritic cells. She has published 23 works, accumulating 425 citations and an h-index of 9. Chung collaborates with Rachel Braun at the University of Arkansas at Fayetteville, with whom she has one shared publication.
Metrics
- h-index: 9
- Publications: 24
- Citations: 433
Selected Publications
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Exploring the first impression of a company: an empirical analysis of IPO prospectuses applying the impression formation model (2024)
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Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory (2024)
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Save the Amazon Rainforest!: Message Strategies of Charity Advertising in Social Media (2022)
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Alcohol Advertising on Social Media: A Content Analysis on Message Strategies of Alcohol Advertisements on Facebook, Twitter, and Instagram (2022)
Collaboration Network
Top Collaborators
- Vaccination against SARS-CoV-2 using extracellular blebs derived from spike protein-expressing dendritic cells
- Vaccination against SARS-CoV-2 using extracellular blebs derived from spike protein-expressing dendritic cells
- Vaccination against SARS-CoV-2 using extracellular blebs derived from spike protein-expressing dendritic cells
- Vaccination against SARS-CoV-2 using extracellular blebs derived from spike protein-expressing dendritic cells
- Vaccination against SARS-CoV-2 using extracellular blebs derived from spike protein-expressing dendritic cells
- Vaccination against SARS-CoV-2 using extracellular blebs derived from spike protein-expressing dendritic cells
- Alcohol Advertising on Social Media: A Content Analysis on Message Strategies of Alcohol Advertisements on Facebook, Twitter, and Instagram
- Save the Amazon Rainforest!: Message Strategies of Charity Advertising in Social Media
- Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory
- Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory
- Exploring the first impression of a company: an empirical analysis of IPO prospectuses applying the impression formation model
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