Jee Young Chung
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Associate Professor
Also affiliated: Southern Utah University (2013–2015); University of Alabama (2009–2011); Mississippi State University (2009)
Research Areas
Biomedical Subjects
Links
Biography and Research Information
OverviewAI-generated summary
Jee Young Chung investigates the intersection of communication strategies and consumer behavior, with a recent focus on digital platforms. Her work includes an analysis of message strategies in alcohol advertisements across social media, exploring how platforms like Facebook, Twitter, and Instagram are utilized for promotion. She has also examined the effectiveness of charity advertising on social media, specifically concerning environmental causes like rainforest preservation. Further research extends to understanding the role of follower size in influencer marketing, drawing on source credibility and attribution theory. Chung's scholarship metrics include an h-index of 9, with 24 total publications and 438 citations. She collaborates with Rachel Braun at the University of Arkansas at Fayetteville, with whom she shares one publication.
Metrics
- h-index: 7
- Publications: 20
- Citations: 370
Positions
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Associate Professor 2023–presentUniversity of Arkansas School of Journalism and Strategic Media ORCID
Selected Publications
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The Influencer Behind the Adventure: How Social Media Influencers and AI Affect Consumer Travel Intentions, Preferences, and Behavior (2025)Journal of the Arkansas Academy of Science OpenAlex
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Exploring the first impression of a company: an empirical analysis of IPO prospectuses applying the impression formation model (2024)
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Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory (2024)
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Save the Amazon Rainforest!: Message Strategies of Charity Advertising in Social Media (2022)
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Alcohol Advertising on Social Media: A Content Analysis on Message Strategies of Alcohol Advertisements on Facebook, Twitter, and Instagram (2022)
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Consumer’s response to time restrictions: role of construal level (2018)
Collaboration Network
Top Collaborators
- Consumer’s response to time restrictions: role of construal level
- Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory
- Consumer’s response to time restrictions: role of construal level
- Alcohol Advertising on Social Media: A Content Analysis on Message Strategies of Alcohol Advertisements on Facebook, Twitter, and Instagram
- Save the Amazon Rainforest!: Message Strategies of Charity Advertising in Social Media
- Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory
- Exploring the first impression of a company: an empirical analysis of IPO prospectuses applying the impression formation model
- The Influencer Behind the Adventure: How Social Media Influencers and AI Affect Consumer Travel Intentions, Preferences, and Behavior
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