Match tier Confirmed
Presence Current · Arkansas
Last published 2026
Sources OpenAlex · ORCID
Refreshed 2026-08-08

Freddie J. Jennings

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

Also affiliated: Atkins (United States) (2018); Freddie Mac (United States) (2018); University of Missouri System (2017); University of Missouri (2016–2019)

Faculty Researcher

14 h-index 42 pubs 610 cited

  • COVID-19 Vaccines
  • Narration
  • Health Communication
  • COVID-19
  • Adolescent
  • Adult
  • Female
  • Humans
  • Male
  • Middle Aged
  • Patient Advocacy
  • Vaccination
  • Intention
  • Young Adult

Biography and Research Information

OverviewAI-generated summary

Freddie J. Jennings' research investigates the influence of communication strategies on public opinion and behavior, with a particular focus on health communication and political messaging. His work examines how different approaches, such as narrative versus factual appeals, can shape attitudes and intentions regarding public health issues like vaccine advocacy. Jennings has also explored the role of social identity and partisan cues in shaping evaluations of political campaign materials and the impact of celebrity endorsements on the dissemination of conspiracy theories via social media.

His research often employs experimental methods to understand cognitive processes and decision-making. Collaborating with colleagues at the University of Arkansas at Fayetteville, Jennings has contributed to a body of work that includes studies on environmental messaging, presidential debate learning, and consumer behavior. With an h-index of 14 and over 600 citations from 40 publications, his scholarship addresses critical aspects of media influence and public engagement.

Metrics

  • h-index: 14
  • Publications: 42
  • Citations: 610

Selected Publications

  • Partisan Social Identity in the 2024 Presidential Election: Motivated Elaboration on the Criminal Convictions of Donald Trump and Hunter Biden (2026)
    American Behavioral Scientist DOI OpenAlex
  • Fostering response efficacy: The democratic implications of virtual reality (2026)
    Communication and Democracy DOI OpenAlex
  • Issue and Image Learning in Debates: Evidence from the Two Televised Presidential Debates in 2024 (2026)
    American Behavioral Scientist DOI OpenAlex
  • Political knowledge is political power: gendered political elaboration and inequitable debate learning outcomes (2026)
    Argumentation and Advocacy DOI OpenAlex
  • Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing (2025)
    Corporate Communications An International Journal 2 citations DOI OpenAlex
  • The Depolarizing Effect of AI Chatbots: Effects of Interactive News on Belief Perseverance and Information Seeking (2025)
    Journal of Broadcasting & Electronic Media DOI OpenAlex
  • Partisan Cues, Anger, and Attitude Formation: Experiments on Partisan Motivated Reasoning (2025)
    Mass Communication & Society 2 citations DOI OpenAlex
  • Testing Partisan Elaborative Responses to Political Campaign Image Repair Strategies (2024)
    Journal of Public Relations Research 1 citation DOI OpenAlex
  • Narrative or Facts: Two Paths to Vaccine Advocacy (2024)
    Journal of Health Communication 5 citations DOI OpenAlex
  • From Fringe to Mainstream: How Celebrity Endorsement on Social Media Contributes to the Spread of Conspiracy Theories (2024)
    Southern Communication Journal 6 citations DOI OpenAlex
  • Visual overload: The influence of broadcast social media visuals on televised debate viewing outcomes (2023)
    Journal of Visual Political Communication 2 citations DOI OpenAlex
  • Intergroup Bias in Political Decision Making (2023)
    Communication Studies 7 citations DOI OpenAlex
  • Enhancing Visual Learning with Keyword Captioned Video (2022)
    CALICO Journal 1 citation DOI OpenAlex
  • Delineating Antecedents and Outcomes of Information Seeking Upon Exposure to an Environmental Video Opposing Single-Use Plastics (2022)
    Environmental Communication 9 citations DOI OpenAlex
  • Presidential debate learning as a gateway to opinion articulation, communication intentions, and information seeking (2021)
    Argumentation and Advocacy 7 citations DOI OpenAlex

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Collaboration Network

25 Collaborators 8 Institutions 1 Country

Top Collaborators

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