Match tier Confirmed
Presence Current · Arkansas
Last published 2026
Sources OpenAlex · ORCID
Refreshed 2026-10-08

Jialie Chen

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Also affiliated: Lund University (2017); Cornell University (2015–2016)

6 h-index 12 pubs 171 cited

Biography and Research Information

OverviewAI-generated summary

Jialie Chen's research investigates consumer behavior and economic decision-making, with a particular focus on the dynamics of online commerce and product strategies. Chen has published work examining the impact of pricing strategies, such as the "ending-9" tactic, within the online shopping funnel, and has explored methods for promoting retail mobile channels using hidden Markov models. Additional research areas include understanding the terms of consumer-firm data exchange and analyzing the influence of advertising content on revenue, specifically in the context of movie releases.

Further extending into behavioral economics and technology adoption, Chen's work also explores learning dynamics and skill set formation in relation to technology upgrades and artificial intelligence strategies. This includes structural examinations of how users interact with and adapt to new technological advancements. Chen also studies purchase and return behaviors, investigating strategies for return-based targeting. The researcher's work has been supported by the National Science Foundation (NSF), including a grant for "Multiscale Differential Geometry Approaches to Protein Interaction Mechanisms" totaling $232,771 and a $24,000 grant for "The 10th SIAM Central States Section Annual Meeting at the University of Arkansas." Chen leads a research group and has an h-index of 6 with 12 publications and 168 citations.

Metrics

  • h-index: 6
  • Publications: 12
  • Citations: 171

Selected Publications

  • Editorial Expression of Concern: A structural model of purchases, returns, and return-based targeting strategies (2026)
    Journal of the Academy of Marketing Science DOI OpenAlex
  • Learning and skill set formation: A structural examination of version upgrades, user visibility, and AI strategies (2023)
    Production and Operations Management 5 citations DOI OpenAlex
  • Evaluating the ending‐9 pricing strategy along the online shopping funnel (2023)
    Production and Operations Management 6 citations DOI OpenAlex
  • Measuring the Effects of Marketing Solicitations (2021)
    Customer Needs and Solutions 1 citation DOI OpenAlex
  • A structural model of purchases, returns, and return-based targeting strategies (2021)
    Journal of the Academy of Marketing Science 3 citations DOI OpenAlex
  • Insight is power: Understanding the terms of the consumer-firm data exchange (2020)
    Journal of Retailing 85 citations DOI OpenAlex
  • A Dynamic Model of Rational Addiction with Stockpiling and Learning: An Empirical Examination of E-cigarettes (2020)
    Management Science 24 citations DOI OpenAlex

View all publications on OpenAlex →

Federal Grants 2 $256,771 total

NSF PI Oct 2025 - Sep 2026

Conference: The 10th SIAM Central States Section Annual Meeting at the University of Arkansas, October 11-12, 2025

COMPUTATIONAL MATHEMATICS, APPLIED MATHEMATICS $24,000
NSF PI Sep 2025 - Aug 2028

Multiscale Differential Geometry Approaches to Protein Interaction Mechanisms

OFFICE OF MULTIDISCIPLINARY AC, MATHEMATICAL BIOLOGY $232,771

Collaboration Network

9 Collaborators 11 Institutions 4 Countries

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