Decision-Making And Behavioral Economics
510 researchers across 17 institutions
This research area explores the cognitive, social, and emotional factors that shape human choices. Researchers investigate how individuals and groups make decisions, particularly in situations involving risk, uncertainty, and complex information. Studies employ a range of methodologies, including experimental economics, surveys, computational modeling, and neuroimaging, to understand biases, heuristics, and the influence of framing and context on choices. Key sub-fields include behavioral finance, consumer decision-making, public policy evaluation, and the economics of health and education.
In Arkansas, this research has direct relevance to sectors such as agriculture, where understanding farmer decision-making regarding crop choices and resource management is crucial. It also informs public health initiatives by examining health-related choices and interventions, as well as economic development strategies by analyzing consumer behavior and investment decisions. Furthermore, research in this area can help address challenges related to financial literacy and the adoption of new technologies across the state's diverse population.
This work draws on and contributes to fields including psychology, sociology, computer science, and public policy. Expertise in decision-making and behavioral economics is distributed across multiple Arkansas institutions, fostering a broad base of inquiry and application within the state.
Top Researchers
| Name | Institution | h-index | Citations | Career Stage | Badges |
|---|---|---|---|---|---|
| Varun Grover | University of Arkansas | 76 | 27,538 | High Impact | |
| Scot Burton | University of Arkansas | 61 | 14,372 | ||
| Harry Anthony Patrinos | University of Arkansas | 51 | 12,687 | Faculty | High Impact |
| Rajiv Sabherwal | University of Arkansas | 49 | 12,826 | Faculty | Grant PI High Impact |
| Yuan Zhang | University of Arkansas | 49 | 9,162 | Postdoctoral | |
| Vernon J. Richardson | University of Arkansas | 47 | 9,339 | High Impact Grants | |
| James M. Diefendorff | University of Arkansas | 45 | 11,216 | ||
| Han‐Seok Seo | University of Arkansas | 42 | 5,643 | Faculty | High Impact |
| Haitao Liao | University of Arkansas | 39 | 6,243 | Faculty | High Impact |
| Matthew A. Waller | University of Arkansas | 35 | 6,986 | Faculty | High Impact |
| Nina Gupta | University of Arkansas | 35 | 6,311 | ||
| Jennifer L. Perry | UAMS | 34 | 5,056 | Faculty | High Impact |
| Ashley Acheson | UAMS | 31 | 3,672 | Faculty | Grant PI High Impact |
| Brian S. Fugate | University of Arkansas | 31 | 3,789 | Faculty | High Impact |
| Patrick J. Wolf | University of Arkansas | 30 | 2,990 | Faculty | High Impact |
| Gary F. Peters | University of Arkansas | 30 | 7,135 | High Impact | |
| Minwoo Lee | Arkansas Tech University | 29 | 3,490 | Faculty | |
| Remko van Hoek | University of Arkansas | 28 | 2,848 | High Impact | |
| Sandra D. Ekşioğlu | University of Arkansas | 27 | 3,055 | Faculty | High Impact |
| Ngan Le | University of Arkansas | 27 | 3,950 | Faculty | Grant PI |
Related Research Areas
Strategic Outlook
Global signals from OpenAlex for this research area: where the field is growing, how concentrated leadership is, and where Arkansas sits relative to the world's top-100 institutions. Descriptive only — surfaced as input to the conversation about where to place bets, not a recommendation. Signal confidence: LOW
Top US institutions in this area
- 1 University of Pennsylvania 1,214
- 2 University of Chicago 1,173
- 3 New York University 1,115
- 4 University of California, Berkeley 1,080
- 5 Cornell University 1,053
Cross-Institution Connections
Researchers at different institutions with overlapping expertise in Decision-Making And Behavioral Economics.