Match tier Likely match
Presence Current · Arkansas
Last published 2026
Sources OpenAlex · ORCID
Refreshed 2026-08-08

Ashley Ninkham

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Researcher

University of Arkansas

Graduate Student Researcher

1 pubs

Research Areas

OverviewAI-generated summary

Ashley Ninkham's research focuses on the influence of social media marketing strategies within the fast fashion industry. Her work examines the impact of influencer marketing and "Outfit of the Day" (#OOTD) campaigns on building and maintaining brand equity. Ninkham's recent publication investigates these dynamics in the context of contemporary consumer behavior and brand perception.

Metrics

  • Publications: 1

Selected Publications

  • Social Media Marketing in the Fast Fashion Industry: Influence of Influencers and #OOTD Campaigns on Brand Equity (2026)
    Journal of the Arkansas Academy of Science OpenAlex

View all publications on OpenAlex →

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