Claudia B. Ambs Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

Arkansas State University
Last publication 2022 Last refreshed 2026-05-16

grad_student

1 h-index 1 pubs 1 cited

Research Areas

OverviewAI-generated summary

Claudia B. Ambs' research investigates the relationship between a reflective-formative model of team brand associations and behavioral intentions, specifically examining the mediating effect of fan identification. Her work contributes to understanding how fans perceive and interact with team brands, potentially influencing their actions and engagement.

Metrics

  • h-index: 1
  • Publications: 1
  • Citations: 1

Selected Publications

  • Relationship Between a Reflective-Formative Model of Team Brand Associations and Behavioral Intentions: The Mediating Effect of Fan Identification (2022)
    1 citation DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

3 Collaborators 1 Institution 1 Country

Top Collaborators

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