Sangwon Na Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Central Arkansas
Last publication 2025 Last refreshed 2026-05-16

faculty

5 h-index 7 pubs 244 cited

Research Areas

Links

ORCID Research Group

OverviewAI-generated summary

Sangwon Na's research investigates consumer behavior and engagement within the esports and sports industries. Recent publications explore the influence of esports identification on the consumption of digital assets, the role of fear of missing out (FOMO) in driving online fan engagement with sports teams' social media, and the dynamics of gender diversity within esports from a leisure constraints perspective.

With an h-index of 5 and 232 total citations across 7 publications, Na's work contributes to understanding the psychological and social factors shaping participation and consumption in digital entertainment and sports. The research applies theoretical frameworks to analyze phenomena such as online fan behavior and the adoption of digital assets.

Metrics

  • h-index: 5
  • Publications: 7
  • Citations: 244

Selected Publications

  • Exploring Consumption Behavior of Digital Assets in Esports: The Influence of Esports Identification (2025)
    DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

8 Collaborators 5 Institutions 3 Countries

Top Collaborators

Similar Researchers

Based on overlapping research topics

Claudia B. Ambs Arkansas State University
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Social and Intergroup Psychology
Strong match 3 shared topics
Denise M. Breaux-Soignet University of Arkansas at Fayetteville
Media Studies and Communication Behavioral and Psychological Studies Social and Intergroup Psychology
Good match 3 shared topics
Judith Anne Garretson Folse University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Behavioral and Psychological Studies
Good match 4 shared topics
Alana H. Patterson University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Behavioral and Psychological Studies
Good match 3 shared topics
Brigid Appiah Otoo University of Central Arkansas
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Behavioral and Psychological Studies
Good match 4 shared topics
Laura P. Toloza University of Arkansas at Fayetteville
Consumer Behavior in Brand Consumption and Identification Media Studies and Communication Social and Intergroup Psychology
Good match 3 shared topics