Gonca Soysal
This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.
Researcher
Also affiliated: The University of Texas at Dallas (2012–2020)
Faculty Researcher
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
Gonca Soysal's research focuses on understanding consumer behavior within retail environments, particularly in the context of multichannel and online sales. Her work investigates how different retail strategies impact customer purchasing decisions and explores the dynamics of the fashion goods market. This includes examining the effects of long-tail phenomena and developing analytical models for attribute-based markdown policies to help retailers manage seasonal goods and demand uncertainty. Soysal has published 17 scholarly works, accumulating over 500 citations, and holds an h-index of 8. Her recent publications in 2022 explore the integration of online and offline retail, multichannel customer purchase behavior, and markdown strategies for seasonal fashion items.
Metrics
- h-index: 8
- Publications: 17
- Citations: 558
Selected Publications
-
Multichannel customer purchase behavior and long tail effects in the fashion goods market (2022)
-
Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers (2022)
-
Online and offline retailing: What we know and directions for future research (2022)
-
How Does E-Commerce Impact the Type and Variety of Products Consumers Purchase in Non-Digital Goods Markets? Drivers of Long Tail Effects in Fashion Apparel (2020)
-
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies (2020)
-
Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn (2019)
-
Physical Stores in the Digital Age: How Store Closures Affect Consumer Churn (2019)
-
What Explains Price Declines in Seasonal Goods Markets? An Empirical Examination (2019)
-
An empirical analysis of demand variations and markdown policies for fashion retailers (2017)
-
How Does Adoption of the Outlet Channel Impact Customerss Spending in the Retail Stores: Conflict vs. Synergy? (2015)
-
An Empirical Test of Price Theories in the Market for Seasonal Goods (2015)
-
Channel Interactions in a Vertically Differentiated Channel Structure: The Case of Factory Outlet Stores (2012)
Collaboration Network
Top Collaborators
- Online and offline retailing: What we know and directions for future research
- Multichannel customer purchase behavior and long tail effects in the fashion goods market
- Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers
- Online and offline retailing: What we know and directions for future research
- Multichannel customer purchase behavior and long tail effects in the fashion goods market
- Online and offline retailing: What we know and directions for future research
- Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers
Similar Researchers
Based on overlapping research topics