Match tier
Confirmed
Presence
Current · Arkansas
Last published
2026
Sources
OpenAlex · ORCID
Refreshed
2026-10-05
J
Jihoon Jhang
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Associate Professor
Also affiliated: Oklahoma State University (2014–2021); University of Colorado Boulder (2011); Hanyang University (2019)
15 h-index
34 pubs
752 cited
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
Jihoon Jhang's research explores decision-making processes and the influence of artificial intelligence and information accuracy on consumer behavior, particularly within the tourism industry. His work investigates how factors like goal proximity, perceived spare time, and impatience affect consumer choices. Jhang has also examined the impact of AI-generated content, including AI writer identity and human-likeness, on user perceptions and acceptance.
Further research by Jhang delves into how external factors, such as pandemic threats and childhood socioeconomic status, influence preferences for utilitarian versus hedonic value. He also studies the effects of price presentation, like price preciseness and reductions, on deal attractiveness and purchase intentions. Jhang's scholarship metrics include an h-index of 15, with 32 total publications and 750 citations.
Metrics
- h-index: 15
- Publications: 34
- Citations: 752
Positions
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Associate Professor 2026–presentUniversity of Central Arkansas Marketing & Management ORCID
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Assistant Professor 2021–2026University of Central Arkansas Marketing and Management ORCID
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Assistant Professor 2013–2021Oklahoma State University Marketing and International Business ORCID
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Assistant Professor 2018–2019Hanyang University Marketing ORCID
Selected Publications
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Free effect in bundled offering: The positive emotional effect of free offers and the moderator role of framing effect (2026)
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The sold-out effect: How product unavailability and price precision shape consumer choice in hospitality and tourism (2026)
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Rethinking language fluency: The role of mindset and authenticity in how poor communication enhances service evaluations in hospitality settings (2026)
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When size doesn’t matter: The impact of unexpected surcharges on consumer reactions (2026)
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More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level (2025)
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AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-Likeness (2025)
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Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity (2024)
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Genuine CSR motive and organizational attractiveness: The effects of a Company's inconsistent CSR behaviors on moral jobseekers (2024)
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Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy (2024)
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When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making (2023)
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Experimental design studies in hospitality and tourism research: constructive recommendations (2023)
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Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays (2023)
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Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking (2023)
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The Effect of CAPTCHA Exposure on Traveler's Online Behaviors (2022)
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An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues (2022)
Collaboration Network
Top Collaborators
Jungkeun Kim
Texas A&M University (US)
15 shared publications
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking
- Experimental design studies in hospitality and tourism research: constructive recommendations
- The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice
Showing 5 of 15 shared publications
Seongseop Kim
University of Central Florida (US)
6 shared publications
- Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking
- Experimental design studies in hospitality and tourism research: constructive recommendations
- The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice
- How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions
- Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays
Showing 5 of 6 shared publications
Jooyoung Park
University Town of Shenzhen (CN)
4 shared publications
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices
- Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity
- The impact of childhood environments on the sunk‐cost fallacy
Jaehoon Lee
4 shared publications
- The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices
- The impact of childhood environments on the sunk‐cost fallacy
- The impact of infectious disease cues on visual pattern-seeking
- When size doesn’t matter: The impact of unexpected surcharges on consumer reactions
Daniel Chaein Lee
Queen Mary University of London (GB)
4 shared publications
- AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-Likeness
- Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity
- The impact of childhood environments on the sunk‐cost fallacy
- When size doesn’t matter: The impact of unexpected surcharges on consumer reactions
Jeong Hyun Kim
University of Central Florida (US)
4 shared publications
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level
- More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level
Sangyoung Song
Korea University (KR)
3 shared publications
- An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues
- Overhead aversion and facial expressions in crowdfunding
- Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy
Jacob C. Lee
Florida International University (US)
2 shared publications
- The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices
- The impact of infectious disease cues on visual pattern-seeking
Jenny Jeongeun Yoo
Hanyang University (KR)
2 shared publications
- An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues
- Overhead aversion and facial expressions in crowdfunding
Hyun S. Shin
Hanyang University (KR)
2 shared publications
- An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues
- Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy
Changju Kim
Ritsumeikan University (JP)
2 shared publications
- When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making
- Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity
Kihyon Kim
Korea University (KR)
2 shared publications
- Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy
- Genuine CSR motive and organizational attractiveness: The effects of a Company's inconsistent CSR behaviors on moral jobseekers
Areum Cho
London School of Economics and Political Science (GB)
2 shared publications
- Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity
- More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level
Jungkeun Kim
University of Central Florida (US)
2 shared publications
- When size doesn’t matter: The impact of unexpected surcharges on consumer reactions
- The sold-out effect: How product unavailability and price precision shape consumer choice in hospitality and tourism
In‐Jo Park
Henan University (CN)
1 shared publication
- How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions
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