Benjamin Garner Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Associate Professor

University of Central Arkansas
Last publication 2025 Last refreshed 2026-05-23

faculty

11 h-index 30 pubs 489 cited

Research Areas

Links

ORCID Lab Website

OverviewAI-generated summary

Benjamin Garner investigates how businesses utilize digital platforms for branding, consumer engagement, and authenticity. His work includes analyzing social media content to understand brand messaging in industries such as food and wine tourism. Garner also explores how companies, like a small dairy farm, use platforms such as Facebook and Twitter to establish authenticity and communicate sustainability. His research extends to understanding consumer decision-making processes, particularly at farmers' markets, and how digital communications can be used to manage brand image. Additionally, Garner has applied learning theories to explore student perceptions of educational methods, such as the flipped classroom.

Metrics

  • h-index: 11
  • Publications: 30
  • Citations: 489

Selected Publications

  • “From fear to confidence: Students’ emotional journey during a service-learning project” (2025)
    DOI OpenAlex
  • Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations (2025)
    6 citations DOI OpenAlex
  • Using Adult Learning Theory to Explore Student Perceptions of the Flipped Class Method (2023)
    5 citations DOI OpenAlex
  • The role of natural scarcity in creating impressions of authenticity at the Farmers’ market (2023)
    4 citations DOI OpenAlex
  • Theorizing Consumer Perceptions of Food “Quality” at Farmers’ Markets (2023)
    3 citations DOI OpenAlex
  • Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter (2023)
    16 citations DOI OpenAlex
  • Analyzing user-generated content to improve customer satisfaction at local wine tourism destinations: an analysis of Yelp and TripAdvisor reviews (2022)
    44 citations DOI OpenAlex
  • Using digital communications to manage the farmers’ market brand image (2022)
    9 citations DOI OpenAlex
  • Using Social Media to Establish Authenticity: An Analysis of a Small Dairy Farm’s Use of Facebook (2022)
    15 citations DOI OpenAlex
  • An ethnographic analysis of consumer information processing and decision-making at farmers’ markets (2022)
    11 citations DOI OpenAlex
  • Utilizing text-mining to explore consumer happiness within tourism destinations (2021)
    63 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

11 Collaborators 8 Institutions 2 Countries

Top Collaborators

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