Benjamin Garner
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Associate Professor
Also affiliated: University of Kansas (2012–2014); Conway School of Landscape Design (2022–2023); University of North Georgia (2015–2020)
Faculty Researcher
Research Areas
Biomedical Subjects
Links
Biography and Research Information
OverviewAI-generated summary
Benjamin Garner investigates how businesses utilize digital platforms for branding, consumer engagement, and authenticity. His work includes analyzing social media content to understand brand messaging in industries such as food and wine tourism. Garner also explores how companies, like a small dairy farm, use platforms such as Facebook and Twitter to establish authenticity and communicate sustainability. His research extends to understanding consumer decision-making processes, particularly at farmers' markets, and how digital communications can be used to manage brand image. Additionally, Garner has applied learning theories to explore student perceptions of educational methods, such as the flipped classroom.
Metrics
- h-index: 11
- Publications: 30
- Citations: 505
Selected Publications
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“From fear to confidence: Students’ emotional journey during a service-learning project” (2025)
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Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations (2025)
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Using Adult Learning Theory to Explore Student Perceptions of the Flipped Class Method (2023)
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The role of natural scarcity in creating impressions of authenticity at the Farmers’ market (2023)
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Theorizing Consumer Perceptions of Food “Quality” at Farmers’ Markets (2023)
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Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter (2023)
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Analyzing user-generated content to improve customer satisfaction at local wine tourism destinations: an analysis of Yelp and TripAdvisor reviews (2022)
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Using digital communications to manage the farmers’ market brand image (2022)
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Using Social Media to Establish Authenticity: An Analysis of a Small Dairy Farm’s Use of Facebook (2022)
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An ethnographic analysis of consumer information processing and decision-making at farmers’ markets (2022)
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Utilizing text-mining to explore consumer happiness within tourism destinations (2021)
Collaboration Network
Top Collaborators
- Utilizing text-mining to explore consumer happiness within tourism destinations
- “From fear to confidence: Students’ emotional journey during a service-learning project”
- Utilizing text-mining to explore consumer happiness within tourism destinations
- Utilizing text-mining to explore consumer happiness within tourism destinations
- Utilizing text-mining to explore consumer happiness within tourism destinations
- Utilizing text-mining to explore consumer happiness within tourism destinations
- Analyzing user-generated content to improve customer satisfaction at local wine tourism destinations: an analysis of Yelp and TripAdvisor reviews
- Social media branding in the food industry: comparing B2B and B2C companies’ use of sustainability messaging on Twitter
- The role of natural scarcity in creating impressions of authenticity at the Farmers’ market
- Using Adult Learning Theory to Explore Student Perceptions of the Flipped Class Method
- Exploring how language drives engagement: an analysis of social media engagement on Facebook and Instagram in wine tourism destinations
- “From fear to confidence: Students’ emotional journey during a service-learning project”
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