Brigid Appiah Otoo Data-verified
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Researcher
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Biography and Research Information
OverviewAI-generated summary
Brigid Appiah Otoo's research investigates the psychological and social factors influencing consumer behavior, particularly in the context of social media and technology. Her work examines the drivers behind brand engagement on social media platforms, exploring the interplay of socio-psychological gratification and consumer values. Otoo has also studied user attachment to social media, reframing conversations around policy interventions. Her research extends to the perceived privacy risks associated with artificial intelligence, including a longitudinal study on the continued use of intelligent voice assistants. Additionally, Otoo has explored the application of deep reinforcement learning to practical problems, such as dynamic staff scheduling in service systems. Her scholarship metrics include an h-index of 3, with 7 total publications and 104 total citations. Key collaborators include Samira Shirzaei Nichols and Samira Nichols, both from the University of Central Arkansas, with whom she shares multiple publications.
Metrics
- h-index: 4
- Publications: 7
- Citations: 109
Selected Publications
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Do Perceived Privacy Risks of AI Matter? A Longitudinal Study on the Drivers of Continued Use of Intelligent Voice Assistants (2025)
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Applying Deep Reinforcement Learning to Dynamic Staff Scheduling in a Service System with Nonstationary Arrival Process; a Case Study of Grocery Store (2022)
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What keeps me engaging? A study of consumers' continuous social media brand engagement practices (2022)
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What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement (2022)
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iGen User (over) Attachment to Social Media: Reframing the Policy Intervention Conversation (2021)
Collaboration Network
Top Collaborators
- What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
- What keeps me engaging? A study of consumers' continuous social media brand engagement practices
- Do Perceived Privacy Risks of AI Matter? A Longitudinal Study on the Drivers of Continued Use of Intelligent Voice Assistants
- Socio-Psychological Gratification, Consumer Values, and Social Media Brand Engagement--Model
- What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
- What keeps me engaging? A study of consumers' continuous social media brand engagement practices
- Do Perceived Privacy Risks of AI Matter? A Longitudinal Study on the Drivers of Continued Use of Intelligent Voice Assistants
- Socio-Psychological Gratification, Consumer Values, and Social Media Brand Engagement--Model
- What drives me there? The interplay of socio-psychological gratification and consumer values in social media brand engagement
- What keeps me engaging? A study of consumers' continuous social media brand engagement practices
- Socio-Psychological Gratification, Consumer Values, and Social Media Brand Engagement--Model
- iGen User (over) Attachment to Social Media: Reframing the Policy Intervention Conversation
- iGen User (over) Attachment to Social Media: Reframing the Policy Intervention Conversation
- What keeps me engaging? A study of consumers' continuous social media brand engagement practices
- Applying Deep Reinforcement Learning to Dynamic Staff Scheduling in a Service System with Nonstationary Arrival Process; a Case Study of Grocery Store
- Applying Deep Reinforcement Learning to Dynamic Staff Scheduling in a Service System with Nonstationary Arrival Process; a Case Study of Grocery Store
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