Po‐Lin Pan

This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.

Researcher

Arkansas State University

Also affiliated: London Metropolitan University (2005); University of Alabama (2009)

Faculty Researcher

13 h-index 59 pubs 555 cited

Research Areas

Biomedical Subjects

Links

ORCID Research Group

OverviewAI-generated summary

Po-Lin Pan's research investigates consumer behavior and trust, particularly in the context of corporate communication and e-commerce. Recent work examines the role of adaptive leadership, empathy, and communication transparency in building trust during the COVID-19 pandemic. Pan also studies how health and nutrition-related claims influence consumer perceptions and purchasing decisions for food products, including the impact of online nutrition information seeking and the dynamic effects of nutrition facts on fast-food consumption. Further research explores how consumers perceive brand personality through sports sponsorships and investigates the ethical codes of mobile journalism. Pan's scholarship metrics include an h-index of 13, with 58 total publications and 549 citations.

Metrics

h-index: 13
Publications: 59
Citations: 555

Selected Publications

Media Framing of Transportation, Agriculture, and Gasoline in the Russia-Ukraine War (2025)

Southwestern Mass Communication Journal DOI OpenAlex
The Dynamic Impacts of Public Perceptions of Fast-Food Products with Nutrition Facts on Fast-Food Consumption (2024)

Sustainability 1 citation DOI OpenAlex
The integrated role of adaptive leadership, sense of empathy and communication transparency: trust building in corporate communication during the pandemic (2024)

Corporate Communications An International Journal 14 citations DOI OpenAlex
Toward an Integrated Model of Healthy Food Purchase via the Impact of Online Nutrition Information Seeking (2024)

American Behavioral Scientist 2 citations DOI OpenAlex
Impact of Ethnicity Match on Athlete Endorsement (2023)

Southwestern Mass Communication Journal DOI OpenAlex
Racism, self-rated general health status, and health-related quality of life among Black and Asian Americans (2023)

Health Marketing Quarterly 2 citations DOI OpenAlex
Promoting healthy eating: The intervening role of health and nutrition-related claims in food advertisements (2022)

Health Education Journal 4 citations DOI OpenAlex
Underlying Mechanisms of Brand Feedback's Mixed Effects in E-Commerce: Roles of Perceived Controllability, Stability, and Brand Trust (2022)

Cyberpsychology Behavior and Social Networking 3 citations DOI OpenAlex
Using Smartphone as a Journalistic Tool: An Examination of Ethical Codes in Mobile Journalism in Saudi Arabia (2021)

Athens Journal of Mass Media and Communications 2 citations DOI OpenAlex
Effective online COVID-19 messages? A thematic analysis of major senior living community websites in the United States (2021)

Health Marketing Quarterly 3 citations DOI OpenAlex
Brand feedback to negative eWOM messages: Effects of stability and controllability of problem causes on brand attitudes and purchase intentions (2020)

Telematics and Informatics 47 citations DOI OpenAlex
Connecting sponsor brands through sports competitions: an identity approach to brand trust and brand loyalty (2020)

Sport Business and Management An International Journal 29 citations DOI OpenAlex
Using Instagram as Online Shopping Channel: Key Predictors of Consumers’ Purchase Involvement on Instagram in Saudi Arabia (2019)

2 citations OpenAlex
Mortality Salience in the News of Immigrant Perpetrators: Effects on Viewers’ Emotion, Story Evaluation, and Perceived Crime Susceptibility (2018)

Howard Journal of Communications 1 citation DOI OpenAlex
Coping with the milk scandal (2018)

Journal of Communication Management 12 citations DOI OpenAlex