Rachel Braun Source Confirmed
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Researcher
University of Arkansas at Fayetteville
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Research Areas
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Biography and Research Information
OverviewAI-generated summary
Rachel Braun's research centers on understanding the effectiveness of communication strategies in charitable advertising, particularly within social media contexts. Her work has explored how different messaging approaches can influence public engagement with causes like environmental conservation, as exemplified by her publication "Save the Amazon Rainforest!: Message Strategies of Charity Advertising in Social Media." Braun has co-authored one publication with collaborator Jee Young Chung. With a total of three publications and four citations, her scholarly contributions reflect an ongoing engagement with the field. Her h-index is 1, indicating her initial impact in academic discourse.
Metrics
- h-index: 1
- Publications: 3
- Citations: 4
Selected Publications
- Save the Amazon Rainforest!: Message Strategies of Charity Advertising in Social Media (2022) DOI
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