Scott E. Branton
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Assistant Professor
Also affiliated: University of Missouri (2020)
Research Areas
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Biography and Research Information
OverviewAI-generated summary
Scott E. Branton investigates organizational identity, communicative resilience, and the branding of marginalized communities. His research examines how communication shapes perceptions and experiences within various social and professional contexts. Recent work includes a critical discourse analysis of neurodiversity in the workforce, exploring how communication strategies impact empowerment and change within organizations. Branton has also studied the branding of queer spaces, analyzing how co-sexuality influences their neoliberal representation and the communicative resilience of small-town gay bars in negotiating their organizational identity.
Further research extends to disaster communication and anticipatory resilience, examining individual preparedness and communication capacities during extreme weather events. He also critically confronts the capitalist constitution and ideological foundations of diversity, equity, and inclusion (DEI) within public relations research, investigating the networks of neuronormativity that contribute to systemic marginalization. Branton's work also analyzes sociomateriality and affect in qualitative organizational communication research. He has a h-index of 4 and has published 9 works, with 68 citations.
Metrics
- h-index: 4
- Publications: 11
- Citations: 79
Positions
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Assistant Professor 2023–presentUniversity of Arkansas Communication ORCID
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Assistant Professor 2022–2023Auburn University School of Communication and Journalism ORCID
Selected Publications
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The DNA of DEI in public relations research: Critically confronting the field’s capitalist constitution and ideological foundations (2026)
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Solidarity and advocacy at a South African institution: Tracing convivial efforts for institutional equity (2025)
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Networks of neuronormativity: Toward a systemic understanding of marginalization in public relations (2025)
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From recovery to preparedness: an examination of resources, individual disaster communication, and anticipatory resilience capacity during the 2023 U.S. tornado season (2024)
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Branding Neurodiversity: A Critical Discourse Analysis of Communicative Capitalism and Change Empowerment Among Neurodiversity Workforce Intermediaries (2023)
Collaboration Network
Top Collaborators
- Branding Neurodiversity: A Critical Discourse Analysis of Communicative Capitalism and Change Empowerment Among Neurodiversity Workforce Intermediaries
- Solidarity and advocacy at a South African institution: Tracing convivial efforts for institutional equity
- Networks of neuronormativity: Toward a systemic understanding of marginalization in public relations
- The DNA of DEI in public relations research: Critically confronting the field’s capitalist constitution and ideological foundations
- Branding Neurodiversity: A Critical Discourse Analysis of Communicative Capitalism and Change Empowerment Among Neurodiversity Workforce Intermediaries
- Networks of neuronormativity: Toward a systemic understanding of marginalization in public relations
- The DNA of DEI in public relations research: Critically confronting the field’s capitalist constitution and ideological foundations
- From recovery to preparedness: an examination of resources, individual disaster communication, and anticipatory resilience capacity during the 2023 U.S. tornado season
- Solidarity and advocacy at a South African institution: Tracing convivial efforts for institutional equity
- Solidarity and advocacy at a South African institution: Tracing convivial efforts for institutional equity
- The DNA of DEI in public relations research: Critically confronting the field’s capitalist constitution and ideological foundations
- The DNA of DEI in public relations research: Critically confronting the field’s capitalist constitution and ideological foundations
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