Scott E. Branton Source Confirmed
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Assistant Professor
University of Arkansas at Fayetteville
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Biography and Research Information
OverviewAI-generated summary
Scott E. Branton's research investigates intersections of communication, social identity, and organizational dynamics. His work examines how concepts like neurodiversity are framed within communicative capitalism and explores empowerment strategies for neurodivergent individuals in the workforce. Branton also studies disaster preparedness, focusing on individual communication and resilience capacity in the context of events like the 2023 U.S. tornado season. His scholarship has analyzed sociomateriality and affect within qualitative organizational communication research. Additionally, he traces efforts towards institutional equity and solidarity, and investigates systemic marginalization within public relations through the lens of "neuronormativity."
Metrics
- h-index: 3
- Publications: 7
- Citations: 46
Selected Publications
- Solidarity and advocacy at a South African institution: Tracing convivial efforts for institutional equity (2025) DOI
- Networks of neuronormativity: Toward a systemic understanding of marginalization in public relations (2025) DOI
- From recovery to preparedness: an examination of resources, individual disaster communication, and anticipatory resilience capacity during the 2023 U.S. tornado season (2024) DOI
- Branding Neurodiversity: A Critical Discourse Analysis of Communicative Capitalism and Change Empowerment Among Neurodiversity Workforce Intermediaries (2023) DOI
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