Shannon LT Younger
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Assistant Professor
Also affiliated: Texas Christian University (2018–2020); University of Wisconsin–Madison (2016); Babson College (2014)
Research Areas
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Biography and Research Information
OverviewAI-generated summary
Shannon Younger's research focuses on the role of storytelling in entrepreneurship and market dynamics. Her work investigates how founders frame their narratives to engage audiences and signal the stage of their ventures. Recent publications explore distinct entrepreneurial stories within evolving market categories and introduce a "Founder Storytelling Framework" designed to align pitches with market development. Younger's studies also examine how entrepreneurial framing can be used to generate audience engagement and hype for prelaunch projects.
With an h-index of 3 and 108 total citations across 8 publications, Younger is an active contributor to the field. Her most recent work was published in 2025, indicating ongoing research activity.
Metrics
- h-index: 3
- Publications: 9
- Citations: 114
Positions
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Assistant Professor 2022–presentUniversity of Arkansas Strategy, Entrepreneurship and Venture Innovation ORCID
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Assistant Professor 2018–presentTCU Entrepreneurship & Innovation ORCID
Selected Publications
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Puffing Up a Prelaunch Project: Generating Audience Engagement via Entrepreneurial Framing (2025)
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Legitimately distinct entrepreneurial stories in evolving market categories (2024)
Collaboration Network
Top Collaborators
- Legitimately distinct entrepreneurial stories in evolving market categories
- Legitimately distinct entrepreneurial stories in evolving market categories
- Puffing Up a Prelaunch Project: Generating Audience Engagement via Entrepreneurial Framing
- Puffing Up a Prelaunch Project: Generating Audience Engagement via Entrepreneurial Framing
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