Match tier Confirmed
Presence Current · Arkansas
Last published 2025
Sources OpenAlex · ORCID
Refreshed 2026-08-08

Shannon Younger

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor

University of Arkansas

Also affiliated: Texas Christian University (2018–2020); Babson College (2014)

Faculty Researcher

3 h-index 8 pubs 112 cited

Research Areas

Links

ORCID Research Group

OverviewAI-generated summary

Shannon Younger's research focuses on the role of storytelling in entrepreneurship and market dynamics. Her work investigates how founders frame their narratives to engage audiences and signal the stage of their ventures. Recent publications explore distinct entrepreneurial stories within evolving market categories and introduce a "Founder Storytelling Framework" designed to align pitches with market development. Younger's studies also examine how entrepreneurial framing can be used to generate audience engagement and hype for prelaunch projects.

With an h-index of 3 and 108 total citations across 8 publications, Younger is an active contributor to the field. Her most recent work was published in 2025, indicating ongoing research activity.

Metrics

  • h-index: 3
  • Publications: 8
  • Citations: 112

Selected Publications

  • Puffing Up a Prelaunch Project: Generating Audience Engagement via Entrepreneurial Framing (2025)
    DOI OpenAlex
  • Legitimately distinct entrepreneurial stories in evolving market categories (2024)
    Journal of Business Venturing 5 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

4 Collaborators 4 Institutions 1 Country

Top Collaborators

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