Shannon Younger Data-verified

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor

University of Arkansas
Last publication 2025 Last refreshed 2026-05-16

faculty

3 h-index 8 pubs 106 cited

Research Areas

Links

ORCID Research Group

OverviewAI-generated summary

Shannon Younger's research focuses on entrepreneurship, specifically examining how storytelling influences market perception and audience engagement. Her work investigates the creation and framing of entrepreneurial narratives, particularly in the context of evolving market categories and prelaunch projects. Younger's publications explore frameworks for matching founder stories to specific market stages and methods for generating audience interest through strategic entrepreneurial framing. Her research contributes to understanding the communication strategies employed in entrepreneurial ventures.

Metrics

  • h-index: 3
  • Publications: 8
  • Citations: 106

Selected Publications

  • Puffing Up a Prelaunch Project: Generating Audience Engagement via Entrepreneurial Framing (2025)
    DOI OpenAlex
  • Legitimately distinct entrepreneurial stories in evolving market categories (2024)
    2 citations DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

5 Collaborators 3 Institutions 1 Country

Top Collaborators

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Nguyen K. Ngo Arkansas Agricultural Experiment Station
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Alana H. Patterson University of Arkansas at Fayetteville
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