Match tier Listed
Presence Current · Arkansas
Last published 2026
Sources OpenAlex · ORCID
Refreshed 2026-08-08

Susana Rodriguez Gongora

Researcher

University of Arkansas

Also affiliated: Truth Initiative (2025)

Unknown Researcher

1 h-index 8 pubs 1 cited

Research Areas

Biomedical Subjects

  • Flavoring Agents
  • Menthol
  • Tobacco Products
  • Tobacco Control
  • Commerce
  • Humans
  • Electronic Nicotine Delivery Systems

OverviewAI-generated summary

Susana Rodriguez Gongora's research investigates the use of advanced deep learning techniques to analyze digital media content, specifically focusing on tobacco usage and public health advocacy on platforms like TikTok. Her work involves developing methods to assess tobacco use in videos and examining discourse surrounding menthol and flavored tobacco restrictions. Gongora also studies marketing strategies employed by tobacco brands, including coupons and reward programs.

Her recent publications include studies on assessing tobacco usage in TikTok videos, creating datasets of tobacco usage videos from social media, and analyzing conversations about tobacco restrictions. Gongora collaborates with researchers at the University of Arkansas at Fayetteville, including Charlotte McCormick and Naga Venkata Sai Raviteja Chappa, as well as Page D. Dobbs from the University of Arkansas for Medical Sciences.

Metrics

  • h-index: 1
  • Publications: 8
  • Citations: 1

Selected Publications

  • Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok (2026)
    Substance Use & Misuse DOI OpenAlex
  • Coupons, rewards programmes and sweepstakes offered by leading US combustible tobacco brands (2025)
    Tobacco Control DOI OpenAlex
  • Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media (2024)
    DOI OpenAlex
  • Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media (2024)
    DOI OpenAlex

View all publications on OpenAlex →

Collaboration Network

11 Collaborators 4 Institutions 1 Country

Top Collaborators

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