C
Research Areas
Biography and Research Information
OverviewAI-generated summary
Charlotte McCormick's research investigates the intersection of commerce, social media, and public health, with a particular focus on adolescent substance use. Her work examines how electronic nicotine delivery systems (ENDS), such as e-cigarettes and nicotine pouches, are marketed and promoted through platforms like TikTok and music festivals. McCormick has developed and utilized large-scale datasets, including the DEFEND (A Large-scale 1M Dataset and Foundation Model for Tobacco Addiction Prevention) dataset and the Public Health Advocacy Dataset, which comprises tobacco usage videos from social media. These datasets enable advanced analysis, including the application of deep learning techniques for assessing tobacco usage in video content. Her research network includes collaborators from the University of Arkansas at Fayetteville and the University of Arkansas for Medical Sciences, with whom she has co-authored multiple publications.
Metrics
- h-index: 2
- Publications: 9
- Citations: 17
Selected Publications
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Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok (2026)
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Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media (2025)
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Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media (2024)
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Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media (2024)
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#Discreetshipping: Selling E-cigarettes on TikTok (2024)
Collaboration Network
Top Collaborators
Page D. Dobbs
University of Arkansas at Fayetteville
7 shared publications
In database
- #Discreetshipping: Selling E-cigarettes on TikTok
- Advanced Deep Learning Techniques for Tobacco Usage Assessment in TikTok Videos
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
Showing 5 of 7 shared publications
Khoa Luu
6 shared publications
In database
- Advanced Deep Learning Techniques for Tobacco Usage Assessment in TikTok Videos
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- DEFEND: A Large-scale 1M Dataset and Foundation Model for Tobacco Addiction Prevention
Showing 5 of 6 shared publications
Susana Rodriguez Gongora
4 shared publications
In database
- Advanced Deep Learning Techniques for Tobacco Usage Assessment in TikTok Videos
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
Naga VS Raviteja Chappa
3 shared publications
- Advanced Deep Learning Techniques for Tobacco Usage Assessment in TikTok Videos
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- DEFEND: A Large-scale 1M Dataset and Foundation Model for Tobacco Addiction Prevention
Naga Venkata Sai Raviteja Chappa
University of Arkansas at Fayetteville
3 shared publications
In database
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- Public Health Advocacy Dataset: A Dataset of Tobacco Usage Videos from Social Media
- DEFEND: A Large-scale 1M Dataset and Foundation Model for Tobacco Addiction Prevention
Michael K. Shepard
2 shared publications
In database
- DEFEND: A Large-scale 1M Dataset and Foundation Model for Tobacco Addiction Prevention
- DEFEND: A Large-scale 1M Dataset and Foundation Model for Tobacco Addiction Prevention
Connor McCurtain
2 shared publications
In database
- DEFEND: A Large-scale 1M Dataset and Foundation Model for Tobacco Addiction Prevention
- DEFEND: A Large-scale 1M Dataset and Foundation Model for Tobacco Addiction Prevention
Eric D. Schisler
University of Arkansas at Fayetteville
1 shared publication
In database
- #Discreetshipping: Selling E-cigarettes on TikTok
Daniel Dobbs
1 shared publication
- DEFEND: A Large-scale 1M Dataset and Foundation Model for Tobacco Addiction Prevention
D. N. Prabhakar Murthy
Berkeley College (US)
1 shared publication
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
Paula Hayek
University of Arkansas at Fayetteville
1 shared publication
In database
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
Grace Kong
Yale University (US)
1 shared publication
- Music festivals, exclusive concerts and reward programmes: nicotine pouch promotion on social media
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