Match tier
Likely match
Presence
Current · Arkansas
Last published
2025
Sources
OpenAlex · ORCID
Refreshed
2026-10-01
S
Saneik Buchanan
This is a likely match — the affiliation was inferred from OpenAlex, ORCID, and web sources but has not been fully confirmed. Treat with appropriate caution.
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1 h-index
1 pubs
3 cited
Research Areas
Biography and Research Information
OverviewAI-generated summary
Saneik Buchanan's research investigates how brand and product appeals influence consumer attitudes, preferences, and visual processing. This work examines the psychological and behavioral responses consumers have to marketing stimuli, with a focus on the underlying cognitive mechanisms involved in decision-making and perception.
Metrics
- h-index: 1
- Publications: 1
- Citations: 3
Selected Publications
-
Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing (2025)
Collaboration Network
Top Collaborators
Freddie J. Jennings
University of Arkansas at Fayetteville
1 shared publication
In database
- Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing
Josh C. Bramlett
University of Alabama (US)
1 shared publication
- Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing
Isabel I. Villanueva
University of Wisconsin–Madison (US)
1 shared publication
- Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing
Benjamín Figueroa
University of Arkansas at Fayetteville
1 shared publication
In database
- Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing
Breeanne Carter
University of Arkansas at Fayetteville
1 shared publication
In database
- Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing
Faith Hill
University of Arkansas at Fayetteville (US)
1 shared publication
- Comparing how brand and product appeals influence consumer attitudes, preferences and visual processing
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