Joe Edward Hatfield
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Associate Professor
Also affiliated: University of Colorado Boulder (2017–2019); Syracuse University (2015–2016)
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
Joe Edward Hatfield's research focuses on the intersections of digital culture, identity, and social justice, particularly within LGBTQ+ and Black communities. His work investigates how digital platforms serve as spaces for memory, commemoration, and counterpublic discourse. Hatfield has examined digital transgender suicide memories and the ecological rhetorical agency associated with them, as well as the rearticulation of queer vernacular rhetoric within homonationalist contexts using social media hashtags. He also studies digital counterpublic memories of anti-Black racism on college campuses, using examples like #BlackatUARK. His research extends to the rituals of commemoration in digital social media culture for transgender lives after suicide and the historical and cultural significance of dance, such as Alvin Ailey's work, in relation to queer identity and diaspora. Hatfield's scholarly output includes publications on queer monumentality in the age of augmented reality and the complex relationship between data, affect, and media in contemporary culture.
Metrics
- h-index: 5
- Publications: 30
- Citations: 69
Positions
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University of Arkansas at Fayetteville publications 2021–2026ORCID
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Associate Professor publications 2021–2026University of Arkansas at Fayetteville Institution web page
Selected Publications
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Public Memory and the Visual Communication of Corporate Social Responsibility: Gazing as a Consumer Biocitizen in the Johnson & Johnson Museum (2026)
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Book Review: Walmart: Made in China OtisEileen M. (2026). Walmart: Made in China. Stanford, CA: Stanford University Press. 220 pp. ISBN: 9781503646414 (2026)
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Andrew Carnegie and the Rhetorical History of Business and Professional Communication (2026)
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Negative media: erasure and the limits of retention (2026)
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Archiving memorial images circulated via social media after the suicide of a trans teenager (2025)
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Introducing corporate museums to teach public memory and organizational rhetoric (2025)
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Book Review: Applied Business Rhetoric TomlinsonE. C. (2024). Applied Business Rhetoric. Lanham, MD: Lexington Books, 227 pp. (2025)
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Caring for Public Memories of the Queer South with the Arkansas “Cemetery Angel” (2024)
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Style: A Queer Cosmology (2024)
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Valuing Trans Lives After Suicide: Rituals of Commemoration in Digital Social Media Culture (2024)
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Branding public memory in the Walmart Museum (2024)
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Black Hauntography as Critical Memory: Visualizing Absent Infrastructures in Virtual Reality (2024)
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Stonewall forever: queer monumentality in the age of augmented reality (2023)
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Forgetting Fulbright: opposing racist public memory at the University of Arkansas (2023)
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Moments of shame in the figural history of trans suicide (2022)
Collaboration Network
Top Collaborators
- MINIMIZING COLOR DEGRADATION IN BLUSH WINES1
- MINIMIZING COLOR DEGRADATION IN BLUSH WINES1
- Forgetting Fulbright: opposing racist public memory at the University of Arkansas
- Forgetting Fulbright: opposing racist public memory at the University of Arkansas
- Forgetting Fulbright: opposing racist public memory at the University of Arkansas
- Archiving memorial images circulated via social media after the suicide of a trans teenager
- Archiving memorial images circulated via social media after the suicide of a trans teenager
- Archiving memorial images circulated via social media after the suicide of a trans teenager
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