Joe Edward Hatfield

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Researcher

University of Arkansas

Also affiliated: University of Colorado Boulder (2017–2019); Schlumberger (Ireland) (2023); Syracuse University (2015–2016)

Faculty Researcher

5 h-index 31 pubs 71 cited

Research Areas

Links

ORCID Lab Website

OverviewAI-generated summary

Joe Edward Hatfield's research focuses on the intersection of media, memory, and identity, particularly within marginalized communities. His work examines how digital platforms and cultural practices shape public memory and commemoration. Hatfield has investigated the emergence of gender-variant selfies in print media and the role of digital social media in rituals of commemoration for transgender individuals who have died by suicide.

He has also explored counterpublic memories of anti-Black racism on university campuses and the branding of public memory within corporate museum spaces, such as the Walmart Museum. His research interests extend to queer monumentality in the age of augmented reality, analyzing how technology influences the way historical events and identities are remembered and represented. Hatfield's scholarship has resulted in 30 publications and he holds an h-index of 5 with 71 citations.

Metrics

h-index: 5
Publications: 31
Citations: 71

Selected Publications

Public Memory and the Visual Communication of Corporate Social Responsibility: Gazing as a Consumer Biocitizen in the Johnson & Johnson Museum (2026)

Visual Communication Quarterly DOI OpenAlex
Book Review: Walmart: Made in China OtisEileen M. (2026). Walmart: Made in China. Stanford, CA: Stanford University Press. 220 pp. ISBN: 9781503646414 (2026)

International Journal of Business Communication DOI OpenAlex
Andrew Carnegie and the Rhetorical History of Business and Professional Communication (2026)

Business and Professional Communication Quarterly DOI OpenAlex
Negative media: erasure and the limits of retention (2026)

Critical Studies in Media Communication DOI OpenAlex
Archiving memorial images circulated via social media after the suicide of a trans teenager (2025)

International journal of LGBTQ+ youth studies. DOI OpenAlex
Introducing corporate museums to teach public memory and organizational rhetoric (2025)

Communication Teacher 1 citation DOI OpenAlex
Book Review: Applied Business Rhetoric TomlinsonE. C. (2024). Applied Business Rhetoric. Lanham, MD: Lexington Books, 227 pp. (2025)

Business and Professional Communication Quarterly DOI OpenAlex
Caring for Public Memories of the Queer South with the Arkansas “Cemetery Angel” (2024)

Southern Communication Journal 1 citation DOI OpenAlex
Style: A Queer Cosmology (2024)

Philosophy and Rhetoric DOI OpenAlex
Valuing Trans Lives After Suicide: Rituals of Commemoration in Digital Social Media Culture (2024)

Social Media + Society 5 citations DOI OpenAlex
Branding public memory in the Walmart Museum (2024)

Memory Studies 2 citations DOI OpenAlex
Black Hauntography as Critical Memory: Visualizing Absent Infrastructures in Virtual Reality (2024)

Howard Journal of Communications DOI OpenAlex
Stonewall forever: queer monumentality in the age of augmented reality (2023)

Critical Studies in Media Communication 3 citations DOI OpenAlex
Forgetting Fulbright: opposing racist public memory at the University of Arkansas (2023)

Communication and Critical/Cultural Studies 1 citation DOI OpenAlex
Moments of shame in the figural history of trans suicide (2022)

Cultural Studies 4 citations DOI OpenAlex