Match tier Confirmed
Presence Current · Arkansas
Last published 2025
Sources OpenAlex · ORCID
Refreshed 2026-08-08

Nicholas E. Johnston

Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.

Assistant Professor Hospitality Management

Also affiliated: Texas Tech University (2014–2016); Southeast Missouri State University (2018)

Faculty Researcher

3 h-index 11 pubs 30 cited

Biography and Research Information

OverviewAI-generated summary

Nicholas E. Johnston's research investigates various aspects of the hospitality industry, with a recent focus on sustainable marketing, food waste reduction, and operational analysis. He has explored the relationships between cultural values, green attitudes, and consumer intent in supporting sustainable marketing programs. His work also addresses practical challenges in restaurants, such as implementing effective training for food waste reduction and analyzing complex decision-making criteria for local food entrepreneurs. Johnston has also examined the influence of social media on nutritional understanding among young adults and investigated human norovirus prevention behaviors, including handwashing and social distancing. Additionally, his research includes insights into cannabis tourism policy and regulations within the hospitality sector and a comprehensive analysis of restaurant tipping research over the past five decades.

Metrics

  • h-index: 3
  • Publications: 11
  • Citations: 30

Selected Publications

  • Origami Sake: Building a Sustainable Supply Chain for a New Beverage Startup (2026)
    ICHRIE Research Reports DOI OpenAlex
  • A Preliminary Study of the Development of a Theory-Based Scale for Human Norovirus Prevention Behaviors: Distinguishing Handwashing and Social Distancing (2026)
    Hygiene DOI OpenAlex
  • 50+ Years of Restaurant Tipping Research Part II: An Analysis of Research Subthemes and Suggestions for Future Research (2025)
    Journal of Hospitality & Tourism Research DOI OpenAlex
  • Addressing Food Waste in Restaurant Training: Practices and Challenges (2025)
    Tourism and Hospitality 7 citations DOI OpenAlex
  • Lifestyle or profit? The complex decision-making criteria for local food entrepreneurs (2023)
    Agriculture and Human Values 2 citations DOI OpenAlex
  • Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent (2022)
    Social Responsibility Journal 15 citations DOI OpenAlex

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Collaboration Network

15 Collaborators 7 Institutions 2 Countries

Top Collaborators

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