Judith Anne Garretson Folse
Affiliation confirmed via AI analysis of OpenAlex, ORCID, and web sources.
Professor, Chair of Department of Marketing
Also affiliated: Louisiana State University (2006–2022)
Research Areas
Links
Biography and Research Information
OverviewAI-generated summary
Judith Anne Garretson Folse's research focuses on consumer behavior, particularly in the context of cause-related marketing and brand authenticity. She has investigated how factors such as donation proximity, message framing, and purchase quantity influence consumer inferences and participation in cause-related marketing campaigns. Her work also explores the role of brand authenticity, examining its antecedents and outcomes, and how consumers perceive and engage with brands that demonstrate passion for their products.
Further research by Folse delves into relationship marketing, including the impact of gratitude, and the influence of service customization on customer loyalty. She has also contributed to the understanding of communication strategies through her work on multiformat communication. Her scholarship metrics include an h-index of 25, with 49 total publications and 2,636 total citations, designating her as a highly cited researcher. Folse leads a research group and remains actively publishing, with her most recent publication in 2025.
Metrics
- h-index: 25
- Publications: 49
- Citations: 2,639
Positions
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Professor, Chair of Department of Marketing 2022–presentUniversity of Arkansas Marketing ORCID
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Professor 2000–2022Louisiana State University Marketing ORCID
Selected Publications
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Online chat encounters: Satisfying customers through dialogical interaction (2025)
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Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions (2024)
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Examining the Effectiveness of Messaging During a Pandemic: Implications for Social Marketing (2022)
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We are not on the same page: The effects of salesperson trust overestimation on customer satisfaction and relationship performance (2022)
Collaboration Network
Top Collaborators
- We are not on the same page: The effects of salesperson trust overestimation on customer satisfaction and relationship performance
- Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions
- Online chat encounters: Satisfying customers through dialogical interaction
- We are not on the same page: The effects of salesperson trust overestimation on customer satisfaction and relationship performance
- Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions
- We are not on the same page: The effects of salesperson trust overestimation on customer satisfaction and relationship performance
- Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions
- Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions
- Online chat encounters: Satisfying customers through dialogical interaction
- Online chat encounters: Satisfying customers through dialogical interaction
- Examining the Effectiveness of Messaging During a Pandemic: Implications for Social Marketing
- Examining the Effectiveness of Messaging During a Pandemic: Implications for Social Marketing
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